Sega Corp. Wants To Avoid NFT After Negative Reaction From Users

Sega try to avoid getting involved in NFT. (photo: sega.com)

JAKARTA- The company that has been a leader in the video game market, Sega Corporation has stated that it can avoid non-exchangeable tokens in the play-to-earn game model based on user feedback.

In a December 14 meeting between Sega Sammy Holdings CEO Haruki Satomi, senior executive vice president Koichi Fukazawa, and Sega Corporation president, Yukio Sugino, the three said they needed to "carefully assess" how to potentially introduce non-exchangeable tokens, or NFTs. , into the Sega Title to "reduce negative elements". They also hope that this will work according to Japanese regulations. The executives cited "negative reactions" from overseas users who were rewarded with NFT for gameplay.

“In terms of NFT, we want to try different experiments and we have started many different studies and considerations but nothing has been decided at this point regarding [play-to-earn],” Sega said, as quoted by Cointelegraph.

“We will consider this further if it leads to our mission of “Continue Creating, Forever Captivating,” but if it is considered making simple money, I would like to make the decision not to proceed,” added Sega.

The executives added that any launch of NFT in a play-to-earn gaming model would be "better working with partners on new technologies and domains [...] than dealing with them at home." It's unclear how the video game company intends to move forward with measuring user interest.

Sega Corporation is a game developer based in Japan and a subsidiary of Sega

Group Corporation, which merged with Sammy Corporation in 2004. The company has been behind many popular games since the introduction of Sonic the Hedgehog in the 1990s. Even Sega's newest title in the series, Sonic Frontiers, is slated for release in 2022.

In April 2021, the company announced its plans to expand to NFT through a partnership with game developer Tokyo's double jump.

If Sega moves forward with using NFT in a play-to-earn gaming model, it will join forces with various game companies incorporating the technology.

In March 2021, France-based game publisher Ubisoft launched One Shot League, a fantasy soccer game developed in collaboration with Ethereum-based game Sorare.