2023 Asian Cup Ready To Break TV Audience Record, Indonesia Contributes 154 Million Viewers

The Indonesian national team match during the 2023 Asian Cup group phase contributed 154 million viewers (doc. PSSI).

JAKARTA - The 2023 Asian Cup received global coverage of all group stage matches. Around 60 media partners and more than 120 channels around the world provide a live broadcast of the biggest football tournament in Asia.

The note confirmed the 2023 Asian Cup or 18th edition as the organizer with the largest broadcast range in the history of the tournament since 1956.

The 2023 Asian Cup broadcast reached 160 regions and the first time all group stage matches were broadcast live in countries outside Asia, such as the United States, Europe, Latin America, and Africa.Otomatics, television audiences are also increasing rapidly. No wonder, cumulative TV ratings rose by 14 percent during the group stage compared to the 2019 edition.

The increase was also triggered by free broadcasts in several areas of the 2023 Asian Cup participating teams.

Vietnam contributed more than 200 million viewers in the Group Round matches on VTV5 and other local channels. This figure represents an increase in TV ratings by 84 percent compared to the 2019 edition group stage. Then TVN and tvN Sports broadcasts in South Korea resulted in a 51% increase in TV ratings compared to the 2019 edition group stage. More than 65 million viewers participated in South Korean trips during the group stage. Indonesia's return to the AFC Asian Cup for the first time since 2007 attracted around 154 million TV viewers during the group stage. The data has not been added to the viewer of the screen screen when the Indonesian national team appeared in the last 16 of the 2023 Asian Cup.

Audience data during this group stage has not been fully collected from any number of major markets. In fact, the rapid surge in viewers has not only occurred on TV viewers. The Asian Football Confederation (AFC) channel with the screening of the group stage on YouTube has increased by more than 120 percent of the total 2019 edition. "This exciting initial TV audience has strengthened the growing demand for AFC football and reaffirmed the 2023 Asian Cup world-class platform for our loyal players, teams and fans." "In addition to the truly global range of audiences so far, we look forward to working with our media and valuable broadcast partners in line with our efforts to increase TV coverage volume and interact with hundreds of millions of football fans in Asia in an unprecedented way," said AFC Secretary General, Datuk. Windsor Series John.