JAKARTA - PT Motul Indonesia Energy (MIE) held the Motul Car MeetUp, the first car community meeting event initiated directly by the French lubricant manufacturer. This public event is a gathering place for automotive enthusiasts as well as an event to showcase a variety of vehicles from various modification genres.
The event, which took place at Carsland Coffee & Eatery, Tangerang, was held through a collaboration between Motul and automotive community media Carsthetic Media. The atmosphere was even more lively with the presence of Motul Key Opinion Leader (KOL), Vamells, as well as three hyperlocal car enthusiasts who enlivened the activity.
"This event is a step for the company to strengthen direct relations with the domestic automotive ecosystem and community," said Managing Director of PT MIE, Welmart Purba, quoted from the official statement, Thursday, August 6.
The enthusiasm of the participants can be seen from the high number of vehicles that have attended. From the 60 participants who have registered, more than 60 units of cars crowded the event location with various modification concepts. One of the vehicles that caught the most attention was MOXI-Toyota Rangga, a car that had previously also been the focus of attention in the JDM Fest Bandung event.
To add to the visitor's experience, Motul presents a number of interesting programs, including a Free 1L Oil package and special food for the first 50 participants who register.
Not only a gathering event, this activity also reflects the high interest of consumers in Motul lubricant products. During the event, lubricant sales were recorded to exceed 50 liters.
Motul Multipower Plus 5W30 became the product with the highest sales because it accounted for more than half of the total volume of oil sold at the location. Through the implementation of the first Motul Car MeetUp, Motul Indonesia confirmed its commitment to continue to support the development of automotive culture and the car community in the country.
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