Galeri 24 Celebrates 8th Anniversary, Has 116 Outlets and Targets a Profit of Rp1.3 Trillion

Galeri 24 Celebrate its 8th Anniversary (Ist)

PT Pegadaian Galeri Dua Empat (Galeri 24), a subsidiary of PT Pegadaian which is engaged in the gold trading business, celebrated its 8th anniversary on Monday (3/8/2026). The momentum was used by the company to be grateful for the growth of the business which was considered to be stronger, while confirming the target to become the gold brand of choice for the Indonesian people.

Galeri 24 President Director Endah Susiani said that during the eight years of operation, the company managed to record significant growth, both in terms of business networks and financial performance.

"Today Gallery 24 is eight years old. This is a form of gratitude for us because we have passed eight years with excellent performance," said Endah.

As of July 2026, Galeri 24 has 116 outlets spread across various regions in Indonesia. According to Endah, the extensive network is Galeri 24's main advantage to be able to reach all people in Indonesia. The Galeri 24 gold store that stands is divided into several types, namely J-Store (Jewelery Store), Distro (gold store located in the Pegadaian office), to Permanent Open Booth in several regions.

In addition to expanding its network, Galeri 24 also continues to strengthen its gold trading business. Products marketed include gold bars, jewelry, diamonds to custom gold. The company also has its own factory that produces gold bars and jewelry with the Galeri 24 brand.

Not only serving sales to the general public, Galeri 24 is also the main supplier of physical gold for various Pegadaian products such as Gold Savings, Gold Installments, to Gold Arisan.

"We also serve sales to corporations, cooperatives, to sharia banks that have needs for gold," he explained.

In terms of performance, Galeri 24 recorded a sharp jump in profits. In the 2025 fiscal year, the company's profit reached IDR 1.3 trillion, up from IDR 377 billion in the previous year. Meanwhile, as of June 2026, the company's profit has reached around IDR 1.1 trillion.

"Our target this year is at least IDR 1.3 trillion, even the hope is that it can exceed that target," he said.

In addition to pursuing profit growth, Galeri 24 also focuses on increasing brand awareness so that it is increasingly known by the public as the main choice in buying gold.

According to Endah, the company strives to maintain product quality with gold content that meets standards, competitive prices, and offers a buyback price that is said to be higher than that of other brands.

Gallery 24 also provides consignment services or gold consignment, and continues to develop cooperation with various institutions to expand public access to gold investment.

Strengthen Product Security

Responding to public concerns regarding the prevalence of fake gold and gold-plated gold, Endah ensures that Gallery 24 implements a security system to ensure the authenticity of its products.

Each gold bar of Gallery 24 has been equipped with a barcode that can be scanned to verify its authenticity. In addition, the company also has special equipment to test the gold content, especially during the buyback process. "We have security standards that are applied to ensure that the gold bars we sell are really original," he said.

In the context of its 8th anniversary, Galeri 24 provides various promos to the public from August 3 to 9, 2026.

One of them is a discount of Rp20,000 per gram for the purchase of all brands of gold bars. In addition, there is also a diamond promo with a discount of 3.5 percent, and gold jewelry up to 5 percent.

Endah assessed that the current momentum is a good time to buy gold because the price is not at the highest level and the stock of products is complete, ranging from 1 gram to 1 kilogram.

Long-Term Investment Education

Endah also highlighted the importance of educating the public about the function of gold as a hedging instrument, not just a short-term investment.

According to him, the fluctuation of gold prices in the short term is a natural thing. However, historically, its value tends to increase in the long term so that it is suitable for preparing for future needs such as education costs and pension funds.

"If you buy gold, don't do it because of FOMO. Understand that gold is for the long term. If you buy today and sell today, there is certainly a potential for loss," he said.

He added that people now have many options for owning gold, either through physical purchases at the 24 Gallery outlet, G24 mobile apps, Galeri 24 Direct Sales ATM Machines, and Gold Savings, Gold Installment, and Gold Arisan products available at Pegadaian.

Aim to be Top of Mind

Carrying the theme "Elevating Value" on the 8th anniversary celebration, Gallery 24 targets an increase in value for customers, employees, shareholders, and all business partners.

The company also continues to develop digital services through applications and official websites so that the public can buy gold online with home delivery services.

In the future, Gallery 24 also wants to expand the capacity of the factory, strengthen the national bullion ecosystem, and pursue the London Bullion Market Association (LBMA) certification so that Gallery 24's gold products can be traded on the international market.

"Our hope is that Gallery 24 will become the top of mind of the Indonesian people for gold bars and jewelry, as well as being able to compete in the global market," concluded Endah.