The Minister Of Industry'srik Xiaomi Electric Car Is Starting To Fall In Popularity

Xiaomi YU7. (Doc: X/@leijun)

JAKARTA After it became a phenomenon at the beginning of its launch, Xiaomi's electric car fever has now started to subside. The car, which was being hunted by consumers at high prices, has now changed its direction, from fighting with big premiums to bargaining with discounts.

Even though Xiaomi's prestige had climbed sharply, especially after the Xiaomi SU7 Ultra model set a record as the fastest production electric car on the legendary N\"ourburgring circuit, Germany, last June.

However, according to a Lajinger research media report in China, the price of the ordering slot or Xiaomi SU7 queue number has now fallen sharply, only around 1,500 yuan or around Rp. 3.4 million. Meanwhile, the YU7 model, which used to be very attractive, is now only priced at 2,000 3,000 yuan or around Rp. 4.6 million to Rp. 6.9 million.

When it was first launched, the secondary market of Xiaomi cars was extraordinary. The owner of the initial order could sell his queue number with a premium of 20,000 yuan, or around Rp46 million.

Even Xiaomi recorded a record 200,000 orders in just three minutes, and 240,000 orders in 18 hours after launch. Now, the situation is turning around, even some dealers in China admit it is difficult to sell order slots, even though they have already given large cuts.

Two months ago, people were willing to pay a premium of 10,000 yuan. Now, no one wants to discount 3,000 yuan," said one of the sellers, quoted by Carnewschina, Thursday, October 16.

Market analysts assess that this decline occurred due to several factors. First, the large number of orders is speculative in making supplies in the excess transfer market.

Second, the long waiting time for delivery, where the standard version of YU7 is said to have estimated up to 48 weeks. Third, market sentiment that declined due to several incidents on the road, including accidents that had gone viral in Chengdu.

Interestingly, on the other hand, the used Xiaomi car market still shows a good position. The used YU7 unit with a distance below 100 km can still be sold at a price of around Rp230 million higher than the new price, although the profit margin continues to run low.

Overall, Xiaomi sales remain tough. In September 2025, the company recorded sales of 41,948 units, placing them in second place on the list of new energy vehicle brands (NEV) in China.

Xiaomi has also expanded its dealer network to 402 outlets in 119 cities across the country. On the other hand, the Minister of Industry or the Indonesian Minister of Industry, Agus Gumiwang Kartasasmita, has wooed Xiaomi to produce its electric cars domestically.

This was revealed after Agus Gumiwang held a bilateral meeting with the Associate Government Affairs Director of Xiaomi Communications Co., Ltd. Jon Dove in Shanghai, China, last week. Agus wants Xiaomi electric cars to also be sold in Indonesia.

"We know that Xiaomi has launched high-performance electric vehicle products, namely Xiaomi SU7," said Agus Gumiwang, through its official release.

"We encourage Xiaomi to explore investment in the environmentally friendly vehicle sector in Indonesia. This will enrich the choice of vehicles for Indonesian consumers while strengthening the national green industry ecosystem," he added.