BMW Optimistic Of Mastering The Premium Electric Car Market With A Neue Classe Breakthrough

The model from the first Neue Classe is the latest BMW iX3. (Photo: BMW Group)

JAKARTA For years, BMW has been known as one of the street kings thanks to the internal combustion engine (ICE) line that dominates the premium segment. However, when the trend of electric vehicles (EVs) begins to shift to mainstream, many think BMW is a little lagging behind competitors who are aggressively working on the EV market.

Now, the German manufacturer is ready to turn things around. After introducing the Neue Classe platform in March 2021, BMW believes it will be the key to their revival in the electrification era or BMW's manifesto to return to leading a new era of premium automotive.

As a result? The first car from this concept has been exhibited through the latest BMW iX3 at the Munich Motor Show 2025. This car is not just a new electric SUV, but a symbol of a BMW technology leap. iX3 is claimed to be able to cover a distance of more than 800 km on a single charge, making it one of the EVs with the longest range when it starts selling next year.

Head of Sales of BMW Jochen Goller, is optimistic that this platform will restore BMW glory to the ICE era.

"We want to achieve the same dominance in the premium electric car segment as we have enjoyed in the ICE segment," he said, quoted from Autocar, Wednesday, September 24.

BMW also said that he still maintains the strategy of producing conventional engine cars while boosting EV lines.

"We believe our 50 percent global sales will come from EVs by the end of the decade," explains Goller.

This strategy is important. If it fails, 50 percent of our sales will be lost. But we are very confident that it will be successful," he said.

Goller also admits that BMW is not yet an absolute leader in the EV segment, but calls Neue Classe a game changer who will secure their position at the top.

In addition to offering long distances, Neue Classe comes with the latest generation of battery and electric motor technology that promises high efficiency and a typical BMW driving experience.

"It's a big tech leap. At first, maybe some European consumers would feel overwhelmed, but after trying it, they won't want to get back into the old car," added Goller.

With a large investment and a clear vision, BMW not only challenges traditional competitors, but also aggressive Chinese brands in the EV market.