JAKARTA - PT Chery Sales Indonesia (CSI) secured 2,153 Vehicle Orders (SPK) during the Gaikindo Indonesia International Auto Show (GIIAS) 2025. This achievement represents a 113 percent increase compared to last year.
This success also exceeded the 2,000 SPK target set by Chery at the start of GIIAS 2025, further confirming growing consumer confidence in the innovation and quality of Chery's products for the Indonesian automotive market.
The largest contribution to Chery's sales during GIIAS 2025 came from its Chery Super Hybrid (CSH) line of vehicles, accounting for 44 percent of the total SPK collected.
This popularity was followed by its pure electric vehicle (Battery Electric Vehicle/BEV) line, which came in second with a 35 percent contribution, while Internal Combustion Engine (ICE) variants contributed 21 percent. The dominance of New Energy Vehicle (NEV) technology is a strong signal of a shift in consumer preference toward more environmentally friendly and efficient vehicles.
Rifkie Setiawan, Head of Brand & Marketing Department of PT Chery Sales Indonesia, stated that this achievement is the best reward for the company's hard work in delivering technological innovations that meet the demands of the Indonesian automotive market.
"We are very grateful to the entire Chery Family for entrusting their choice to our products. This trust, especially in the Chery Super Hybrid (CSH) line of vehicles, is a strong symbol of the public's positive acceptance of our NEV technology, including HEV, PHEV, and BEV," he said in an official statement received on Wednesday, August 6.
In detail, the flagship model that sold well was the Chery TIGGO 8 CSH, which recorded the largest contribution of 24 percent of total sales volumes, cementing its position as the best-selling 7-seater PHEV SUV at the event, reinforcing its position as the No. 1 PHEV in Indonesia. Second place went to the Chery J6 from the BEV line, with a 22 percent sales contribution, demonstrating its continued appeal to Indonesian consumers.
Meanwhile, the Chery TIGGO Cross CSH Hybrid came in third, contributing 16 percent of total sales volumes, followed by the Chery E5, also from the BEV line, with a 12 percent contribution, securing fourth place. This sales composition demonstrates Chery's strategy of providing a comprehensive selection of electrified vehicles that are relevant to the needs of the Indonesian market.
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