Motul Indonesia Officially Starts Mobile Exhibition (MOXI) Trip From KM 0 Sabang Starting With Archipelago Exploration

The national roadshow titled "MOTUL IS CLOSER: Roadshow Across the Archipelago." (Photo: Motul)

SABANG PT Motul Indonesia Energy officially held the Opening Ceremony Mobile Exhibition at Indonesia's westernmost point, Kilometer 0, Sabang, as a sign of the start of the journey of a national roadshow series entitled "MOTUL IS CLOSER: Roadshow Across the Archipelago."

At this opening ceremony, representatives from Motul Indonesia, the local automotive community, and local media colleagues witnessed the launch of the Mobile Service & Experience Unit. This unit will explore various major cities in Indonesia to provide educational services, PCMO oil trials (Passenger Car Motor Oil), and direct engagement with consumers.

"We want to bring the experience of trying Motul products directly to the public, especially in areas where the PCMO campaign has not been touched much," said Welmart Purba, National Sales Director of PT Motul Indonesia Energy, in an official statement, Wednesday, July 30.

This roadshow is part of Motul's initiative to invite car owners in Indonesia to dare to try high-quality oils such as TRD Sport Engine Oil, H-Tech 100 Plus, Multipower Plus and many more of Motul's leading products. In every city, MOXI units will be present at strategic points, including partner workshops and community centers, to provide: Product Trial, Product Education and program loyalties, and activation with the local automotive community.

Motul is targeting a visit to more than 15 major cities in the next few months, making this series of roadshows one of the biggest brand activations this year in the PCMO segment.

With the start of the journey from Indonesia's zero point, Motul wants to affirm his commitment to reaching all corners of the country, building direct connections with users, and expanding the penetration of PCMO products in a sustainable manner.