Xpeng Brand Enters Indonesia, Erajaya Becomes Official APM

The signing of the MoU Xpeng and ERAL. (Photo: ERAL)

JAKARTA - Various car brands from China have continued to arrive since early 2024, and at the end of this year they have returned to their other brands, namely Xpeng. To penetrate the Indonesian automotive market, Erajaya Active Lifestyle (ERAL) became the sole agent holding the Xpeng brand, the leading high-tech car company.

This appointment was inaugurated through the signing of a Memorandum of Understanding (MoU) between the Active Lifestyle Erajaya represented by Djohan Sutanto as CEO and Alex Tang as Head of the International Division of Sales and Service Xpeng. This achievement is a significant step in Xpeng's global expansion, particularly in Asia, while strengthening its commitment to present AI-based sustainable mobility solutions around the world. CEO Erajaya Active Lifestyle Djohan Sutanto, said the signing of the MoU with Xpeng was an important achievement in ERAL's journey, with strategic steps towards entering the electric vehicle business (EV) as the sole agent of their brand holder. "We are proud to be collaborating with Xpeng, one of the world's leading EV players, to encourage the development of the electric vehicle industry in Indonesia," he said, in his official statement received, Tuesday, December 31.

Erajaya sendiri memiliki pengalaman luas di bidang retail dan distribusi, kini memudah lini bisnis ke autotif. Dengan memanfaatkan jaringan yang kuat, serta reputar TERAM TERAM memastikan kendaraan listrik eks technology tinggi dari Xpeng mendapatkan dukungan penuh mulai dari impor, penyimpangan, hingga layanan urus ERAL yang sukses dengan berbagai merek brand hidup internasional dan kelas dunia menjadikannya mitra ideal bagi Xpeng dalam memperkenalkan kendaraan inovatifnya ke industri otomotif Indonesia. Pasar kendaraan listrik (EV) di Indonesia. Pada kesempatan yang yang serus dihadirkan Xpeng pasar otomotif tanah air, pertama ada Xpeng G6 dan kedua ada Xpeng X9 sebuah MPV listrik 7 seater premium yang juga sudah hadir di beberapa negara tetanggaran.