PT Krama Yudha Tiga Berlian Motors as the official distributor of commercial vehicles from Mitsubishi Fuso Truck and Bus Corporation (MFTBC) in Indonesia, revealed the challenge of selling electric trucks in Indonesia.
Director of Sales & Marketing Division of PT KTB, Aji Jaya said there are several challenges that are faced, as well as convincing consumers to switch from conventional to electric trucks.
"So far, many are still using conventional (trucks) and switching is not an easy thing because there are habits that must be changed," he said, when met in the Tangerang area, Wednesday, November 13.
In addition, Aji added that regarding the confidence of how tough electric trucks are compared to conventional ones, it is often a question for potential consumers, including the distance to the charging station.
"The distance and readiness of charging are also one of the considerations. But indeed there are companies that are only used for the city," he added.
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Mitsubishi Fuso also continues to aggressively provide socialization and communication as detailed as possible for potential customers, the goal being to believe and be motivated to switch.
"Especially related to socialization, for example the current 140 km distance is also a consideration. We also explain and communicate as much detail as possible in order to believe and switch from conventional to electricity-based," he explained.
Currently, the eCanter electric truck is officially operating by PT Yusen Logistics Indonesia. The company makes electric trucks for operations for the Jakarta area to Cikarang and Karawang.
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