Sales Drop And Excess Stock, Stellantis Cuts The Price Of All Car Models

This Hybrid Renegade will be present in the EV variant. (Doc. Stellantis)

JAKARTA - Stellantis, the parent company of automotive brands such as Jeep, Dodge, Ram, and Chrysler, announced discounts for model vehicles in 2024 and earlier until the end of the year. This bold move was taken to address a significant decline in sales in the United States (US) market.

Launching Autoblog, Saturday, October 5, Stellantis reported a 21 percent decline in sales in the US from the same period last year. To overcome this trend, Stellantis offers a larger discount to potential buyers. Jeep, Ram, and Dodge all experienced significant price cuts, with Ram down 26 percent, Dodge 16 percent, and Jeep 9 percent.

Data from Kelley Blue Book shows that Stellantis' vehicle inventory, including Dodge, Ram, Chrysler, Alfa Romeo, and Jeep, is much higher than the industry's average. The parent company aims to normalize the rate of inventory in the US in the coming months, with a maximum target of 330,000 units by the end of 2024. This target is even accelerated from the initial 2025 plan.

To achieve this target, Stellantis plans to reduce vehicle shipments in the US by more than 200,000 units in the second half of this year. Jeep has taken the first step by cutting the price of some of its best-selling models, such as Grand Cherokee and Wagoneer. However, Stellantis CEO Antonio Filosa indicated that further price drops might occur towards the end of the year.

Stellantis juga disebut penjualan segmen elektrifikasi dapat meningkat dengan meluncurkan jajaran kendaraan listrik baru pada musim musim musim ini, dari SUV listrik global pertamanya, Jepp Wagoneer S, dengan harga mulai dari 71.995 dolar AS (sequivalent Rp1,1 miliar). Renegade EV yang lebih terjangkau juga akan hadir, dengan harga di bawah 25.000 dolar AS (sequivalent Rp391 juta).