BMW XM Recorded Bad Sales In The Third Quarter Of 2024, Losing To Z4

BMW XM. (Doc. BMW Group)

JAKARTA - The appearance of the BMW XM at the end of 2022 invites mixed responses from various parties. This is because the car has a radical design, weights are classified as heavy, and is positioned as the successor to the iconic M1 supercar.

In addition, the basic price of XM is indeed expensive, but it comes with luxurious features, including leather seat, 23-inch large rim, cool curved infotainment screen, and a number of driver assistance features.

Because of some of these, this has an effect on sales taking place slowly and this continues in the third quarter of this year. In North America, XM only books 307 sales, down 30.7 percent during July-September 2024.

Launching from Motor1, Friday, October 4, these results cannot be separated from the weakening sales in the region. In comparison, this German manufacturer managed to sell 543 Z4 roadsters.

This amount is certainly greater than XM. Thus, Z4 sales rose by almost 64 percent compared to the same period last year with an increase of 212 units.

BMW sales in the United States (US) and Canada did not go well. For example, the passenger car segment fell 5 percent, the SUV fell 8.5 percent, and the Mini brand fell 33 percent compared to last year.

This downward trend continued in Series-3 which fell 13.7 percent, then Countryman fell 16.4 percent, and Cooper S which fell to 3.3 percent.

However, not all sales from the BMW Group company experienced a bad trend. Apart from Z4, other models that experienced an increase were Series-5 to 44.7 percent, Series-2 to 25.6 percent, and X4 at 41.8 percent when compared to the third quarter of last year.

Overall, BMW in the North American market was able to sell as many as 83,412 units in the third quarter of 2024. This figure is relatively impressive, but it is 9.2 percent lower than last year.

Of course this is homework for manufacturers in increasing the number of sales of luxury cars, especially in the XM model.

This SUV carries a 4.4 liter V8 engine combined with an electric motor so that it can generate 653 dk of power assisted by the Hybrid M system. With embedded Plug-In Hybrid technology, BMW XM can also rely on pure electric power to go up to 80 km.

Meanwhile, the price of XM 2024 in the North American market, especially the US, starts from 160 thousand US dollars to 186,000 US dollars (equivalent to Rp2.48 billion-Rp 2.88 billion) depending on the trim and options.