Hyundai, Kia And Samsung Establish Partnerships To Develop Sophisticated Features For Mobility Needs

The partnership between Hyundai Motor Company and Kia Corporation with Samsung Electronics. (Doc. Hyundai Motor Group)\

JAKARTA - Two well-known automotive companies from Korea, Hyundai Motor Company and Kia Corporation announced a strategic partnership with Samsung Electronics to increase integration between software-defined vehicles (SDV) and smartphones.

Hyundai and Kia will take advantage of this partnership by offering advanced software systems. It aims to provide an upgrade to the latest infotainment system launched in 2026.

President and Head of Hyundai Motor Group Advanced Vehicle Platform Division Chang Song, said the feature could strengthen the company's position as a sophisticated mobility service provider.

"Our goal is to enrich the mobility experience of Hyundai Motor and Kia customers by offering personalized services more than just transportation, integrating vehicles with smartphones smoothly," Song said on Hyundai's official website, Friday, September 27.

As a result of this agreement, both Hyundai and Kia will develop organic technology that connects SDV and the smartphone ecosystem using Samsung's 'SmartThings'.

By integrating with the global Internet of Things (IoT) platform, they aim to enrich the customer mobility experience, connect the entire process of using vehicles to smartphones and accelerate the transition to real SDV.

The new system will also introduce a vehicle location verification service now expanded via a link to a SmartThings Find that tracks global vehicle locations.

This service can be accessed via a crowdsourced network of hundreds of millions of Samsung Galaxy devices that use Bluetooth Low Energy (BLE) technology to report its location, without any restrictions on mobile range.

Vehicle owners can easily check the location of the vehicle through the Connected Car Service application in unexpected situations, such as forgetting on the parking lot or theft.

Because it carries advanced technology, Hyundai and Kia customers who are not registered in this feature can check their location through Samsung SmartThings.

Hyundai Motor and Kia will also simplify the registration process for new members by connecting user accounts with Samsung.

Going forward, they plan to provide optimized services for customers' lifestyles and tastes, such as health services, pet care, and vehicle interiors, as well as continuing to work with Samsung to provide a new mobility experience.