Here's Neta's Preparations Before Entering Mexico Market Later This Year

The signing of the Neta Cooperation in Mexico. (Photo: CNevpost)

JAKARTA Electric vehicle manufacturer from China, namely Horon Auto, which houses the Neta brand, is increasingly expanding its global reach. Now, Mexico is the latest target market they will enter in the fourth quarter of this year.

Quoting from the CNevpost page, Friday, September 13, this expansion step was not carried out carelessly. Neta has established various strategic partnerships in preparation for completion before officially launching in Mexico. One of the significant steps is the partnership agreement with BIVA Mexico, the country's largest financial institution and the leading investment group in Latin America.

Through this partnership, Neta users in Mexico will gain access to flexible and competitive financing options, according to an official statement from the company.

Not only that, on the same day, Neta also signed an agreement with the Mexican Electric Mobility Association (EMA) and several local dealers. This partnership is very important in supporting aftersales services and strengthening the dealer network to ensure the smooth operation of brands in the country.

The company also confirmed that it will accelerate expansion throughout Central and South America, with operations that now include Brazil, Ecuador, and Costa Rica.

For the record, Neta has already started its expansion step in Mexico through a local investment meeting and media conference on February 22, marking their official debut in the country.

Although it has not been disclosed what models will be presented in the Mexican market, some of the leading products such as Neta X, Neta GT, Neta S, Neta Aya, and Neta L are expected to be mainstays to attract the attention of local consumers. These models have previously been successfully introduced in the local Chinese market.

With these strategic steps, Horon Auto seems to be increasingly determined to strengthen its presence in the global market, particularly in America.