Sales Of Suzuki Soar, Baleno And Hybrid Model Become Primadona In July 2024

Suzuki Baleno. (Photo: Suzuki Indonesia)

JAKARTA - PT Suzuki Indomobil Sales (SIS) continues to strengthen its position in the automotive market by recording an increase in retail sales by 9 percent in July 2024. The data shows that both passenger car and commercial car categories have increased, respectively by 8 percent and 11 percent compared to June 2024.

Most interestingly, the highest increase was achieved by Baleno, followed by New XL7 and other models. Head of the 4W Sales Department of PT Suzuki Indomobil Sales (SIS), Randy R. Murdoko, revealed that this positive trend was influenced by several factors.

"In the middle of a year like this, urban activities and mobility such as work, business, or dropping off school children are increasing. We see that Baleno is the right choice for these active groups, with high values but still affordable. On the other hand, urban communities are increasingly interested in hybrid models, which are evident from the contribution of 43 percent of Suzuki's total passenger car sales in July 2024," Randy said in his official statement, Friday, August 16.

Specifically, the 1,500cc engine hatchback, Baleno, recorded an increase in retail sales by 40 percent, dominating its segment. Customers feel that Baleno provides more value than the costs incurred. Meanwhile, New XL7 recorded an increase of 20 percent, with the majority of sales (65 percent) coming from the hybrid variant.

Not only Baleno and New XL7, other models such as Grand Vitara and S-Presso also showed a positive increase in sales, each by 14 percent and 13 percent compared to the previous month.

On the other hand, Suzuki's hybrid car sales increased by 18 percent, with the largest growth in the New XL7 Hybrid that recorded a 32 percent increase, and Grand Vitara by 14 percent. Customer confidence in low emission technology is getting stronger, supported by a lithium-ion battery guarantee for 8 years.

In the commercial vehicle category, New Carry remains a mainstay for business actors in Indonesia. The sale of this 'King of Pick-Up' grew by 11 percent, driven by increased business activities that require strong light commercial vehicles and have affordable maintenance costs. With the support of nearly 300 outlet networks and more than 200 Official Workshops to remote areas, operational vehicle owners can feel calm anywhere and anytime.

"We found many reasons why customers chose Suzuki, but the main reason right now is the importance of having an efficient and quality car for daily use," concluded Randy.