Expand Market, VinFast Signs Dealership Agreement In Qatar With Al Mana Holding

VinFast's collaboration with Al Mana Holding. (Photo: VinFast)

JAKARTA - Vietnamese automotive manufacturer VinFast continues to expand its global market, after officially announcing the opening of the first showroom in the Middle East, Oman, has now penetrated Qatar.

VinFast Auto officially signed an exclusive dealer agreement with Al Mana Holding WLL for the distribution of VinFast (EV) electric vehicles throughout Qatar. Its initial facilities are planned to open in Q3/2024 at the heart of the city of Doha and will open offering four models of e-SUV VinFast VF 6, VF 7, VF 8, and VF 9 in each model launched in the market.

Under the agreement, Al Mana Holding will become VinFast's exclusive dealer in Qatar. With extensive experience and old reputation in the automotive sector, Al Mana Holding will become a reliable partner, helping VinFast quickly capture Qatar's market potential to build a network of stores and professional services in the country.

Al Mana Holding is one of the leading economic conglomerates in Qatar. With a shared vision for a green future, the cooperation agreement between VinFast and Al Mana holds promises to provide smart and environmentally friendly mobility solutions to the people of Qatar, contributing to the sustainable development goal of the country and the Middle East region.

"This agreement with Al Mana Holding marks an important milestone in VinFast's global market expansion strategy and in particular the entry into the Middle East," said VinFast Middle East CEO Ta Xuan Hien, in his official statement, Monday, August 12.

He further said, rest assured of the belief that Al Mana Holding's reputation, expertise and market knowledge will allow companies to quickly deliver premium products and services to Qatar customers.

On the same occasion, Chairman of Al Mana Holding Hisham Saleh Al Mana, said he was very happy to make partnerships with VinFast in Qatar and added to the company's portfolio.

VinFast's innovation and rapid growth showcase their high-quality products. By joining, Al Mana Holding and VinFast aim to revolutionize the landscape's Qatar automotive, offering customers of various cutting-edge electric vehicles that meet their needs while minimizing environmental impacts," said Hisham.

As is known, VinFast has changed his strategy from a direct sales model to a consumer to a hybrid model that utilizes existing distribution infrastructure through the formation of a global dealer network, this has been done since the end of 2023. It is hoped that sales through dealers will make a significant contribution to VinFast's sales in the second half of 2024.

In addition to key markets such as the United States, Canada, and Europe, VinFast is also actively expanding to neighboring countries in Asia such as India, India, India, Thailand, and the Philippines, as well as the Middle East and Africa.