Astra Otoparts Present At GIIAS 2024 With Booth And Interactive Programs

Astra Otoparts Hall in preparation hall 10 at ICE BSD, Tangerang. (Photo: Bagus Muhammad Hafizh / VOI)

TANGERANG - PT Astra Otoparts participated in the 2024 Gaikindo Indonesia International Auto Show (GIIAS) by presenting a number of interactive programs and concepts during 18-28 July 2024 at ICE BSD, Tangerang.

In this event, the spare parts provider company from Indonesia comes with a 44 m wide hall located in the preparation hall 10 and will be present in five different sections by displaying various superior products.

PT Astra Otoparts Tbk Chief Executive Marketing Indra Nugraha, said that his party was present by offering attractive programs to visitors and could win attractive prizes during the event.

"At GIIAS this time, we also invited several key opinion leaders or influencers who are well known in the automotive industry to do talk shows about automotive to attract more visitors and increase the awareness of our products to customers," said Indra in his statement, Tuesday, July 23.

The company offers AstraOtoShop which brings digital nuances and online shopping experiences, where customers can buy direct spare parts and voucher services on the platform.

In addition, the Aspira section offers a different look by highlighting the sponsorship between this brand and one of the MotoGP teams from Italy, Gresini Racing. The company also displays superior products such as tires, spare parts, and Aspira Oli for two and four-wheeled vehicles.

Then, there was also the GS Astra section which also offered special edition products from collaboration with local mural artist Darbotz. This offers more trendy and modern packaging so as to attract the attention of young people, especially millennials and Gen Z.

Section Racing & High Performance is filled with various superior products such as Aspira Premio tires, as well as Pirelli and KYB Shock Absorber.

Finally, the Astra Otopower section by highlighting the electrification side such as the EV Charging Station Astra Autopower by displaying the Charger Altro wall mount 7KW, Medium Wall Charging 22KW with 2 connectors, along with the EV Charger KiosK (Ultra Fast Charging).