BYD's NEV Premium Brand Denza Opens Hong Kong's First Flagship Showroom

Showroom Flagship Denza. (Photo: CNevpost)

JAKARTA - Denza, the premium new energy vehicle brand from BYD opened its first flagship showroom in Hong Kong as part of its global expansion.

Quoting from the CNevpost page, Wednesday, June 26, Denza's first showroom is located in Hong Kong Special Administrative District, precisely in the Kowloon Bay car shopping district, as revealed by Denza's Sales Division Manager on the Weibo account.

Denza launched the MPV D9 version with a right wheel in Hong Kong on June 11, at prices starting from 660,000 Hong Kong dollars or around Rp1.38 billion. This flagship showroom has also started receiving orders from customers.

"So far, MPV Denza D9 has received nearly 1,000 orders in Hong Kong," Zhao said in a Weibo post yesterday.

The presence of Denza D9 in Hong Kong is also a tough competitor to Toyota Alphard, which has been around the market for a long time. According to Zhao, now consumers in Hong Kong have a more luxurious and intelligent choice of model.

"In the past, Hong Kong consumers did not have much choice and Toyota Alphard was very famous. But now, they can choose a more luxurious and smarter D9 Denza," he said.

Denza D9 in Hong Kong is available in four color choices: Whale Sea Blue, Cosmos Black, Arctic White, and Harbor Gray. This car is capable of traveling 620 km based on CLTC measurements.

The MPV was first sold in August 2022 and its shipment began in October of the same year. BYD Indonesia has also introduced this model at the IIMS 2024 event, even though it is only an introduction.

It is estimated that BYD will bring the Denza brand at the GIIAS 2024 event and launch D9 at the exhibition.