Isuzu Reveals The Challenge Of Marketing Commercial Electricity In Indonesia

Isuzu Elf EV (Isuzu)

PT Isuzu Astra Motor Indonesia (IAMI) revealed its own challenges, to develop and market electric vehicles, commercial vehicle (CV).

As revealed by Deputy General Manager Marketing of PT IAMI Rian Erlangga, he said that in the commercial segment there is a slogan, namely CV mindset. This means that you have to adjust the needs of consumers.

"We have to look at the needs of consumers, for example, when it comes to Elf, there are those that are used for dumps and boxes, but that's different people," he said, when met in the Bogor area, West Java, some time ago.

He further said that electric commercial vehicles are unpredictable or further monitor. Because the needs can be said to be quite diverse. Such as going with fish goods, and going home can bring other items.

"The challenge is because the CV segment can vary, so of course we want to know later the vehicles prepared by Isuzu can accommodate all of that," he added.

In addition to the mentioned above, infrastructure can also be a challenge in itself. Because CV requires a long distance.

However, he revealed the current potential segment, namely shuttle or public transportation.

"If the shuttle is clear, what to bring, the point is also clear where to go. So, you can carry out charging after several routes, and that's the potential.