GWM Shows Global Expansion Achievement And Spirit At Auto China 2024

Ranks of GWM officials at Beijing International Automotive Exhibition 2024/DOK GWM Indonesia

JAKARTA - The Great Wall Motor (GWM) brand from China took part in the Beijing International Automotive Exhibition 2024.

In that event, the brand, which is also already in Indonesia, explained the brilliant achievements in global development and the company's ambitions for the future.

President of GWM Mu Feng, said the company will continue to adhere to the principles of globalization, and overall localization is not only in China but around the world.

"GWM continues to improve its export strategy for overseas markets, from 'commercial exports' to 'trade abroad', and now towards ecological globalization'. GWM always upholds localization, encourages production, operations, brand culture, and supply chains to be localized, and achieves global high-quality development," he said, in a statement quoted on Saturday, April 27.

Mu Feng revealed that after more than 20 years of development abroad, GWM's global development has achieved success. In fact, some superior products such as GWM Tanks to Ora have been launched in overseas markets.

"The strategy we are doing is 'Globalization of Ecological' has achieved substantial results," added Mu Feng.

Currently GWM has built vehicle production plants in Thailand and Brazil, as well as established KD factories in Pakistan, Ecuador, and other places to promote research and development (R&D) as well as product production locally and bring products to global consumers that are more environmentally and in need on a regional scale.

By relying on local mass production, GWM not only increases competitiveness in terms of costs, but also contributes more work and tax revenue to local markets, fulfills local social responsibility, and contributes to their respective countries and communities.

In addition, GWM is one of the first Chinese car companies to expand into overseas markets. Since 1997, GWM has promoted its product's first phase exports to the Middle East market and started exploration and expansion of the international market.

Currently, GWM has been present in more than 170 countries and territories around the world, and more than 1.4 million international users have become owners of GWM cars.

In 2023, GWM's overseas sales exceeded 314 thousand vehicles, an increase of about 80 percent compared to the previous year.

The main models sold have all been ranked five-star Australia and Europe.

High-value models such as GWM TANK 300 and GWM TANK 500 have been launched globally and have accelerated launches in more than 30 countries and regions around the world.

GWM has also been present in Indonesia with two models, namely GWM Tank 500 HEV and GWM Haval H6 HEV equipped with the latest Hybrid technology.

For Tank 500, this model is priced at IDR 1,196 billion and Haval H6 HEV IDR 595.8 million On The Road Jakarta.