Expanding Global Sales, Renault Will Turn Its Factory In Turkey Into An International Export Center

Renault's Exchange Factory in Turkey. (Doc. Renault Group)

JAKARTA - In order to expand sales of its vehicles, Renault Group invested 400 million euros (a range of IDR 6.7 trillion) to convert its factory in the city of Bursa, Turkey, into an international export hub by adding four new models for 2027.

Reporting from Automotive News, Monday, December 11, the plan began with the production of a small-dimensional SUV, Dacia Duster, which will be sold for the European market. Dacia is a brand currently owned by Renault.

The appearance of the SUV will be followed by two other models in 2026 by carrying the latest modular platform developed by the parent company. Unfortunately, this French company is still silent about the fourth model.

This plan is part of the strategy implemented by the company by investing 3 billion euros (equivalent to IDR 50.5 trillion) to increase its business for outside Europe.

Turkey is one of five centers in the plan, along with Brazil, Morocco, India, and South Korea. It is hoped that this plan can double the revenue per vehicle sold outside the blue continent.

The Exchange plant itself has made cars such as Clio and Megane. Last year, the assembly also assembled around 206,000 Clio units and 41.000 units were Megane.

With the presence of new models, cars made on the Exchange will be exported to 80 countries, including former Soviet republics in Asia, the Middle East, and North Africa. Apart from the new model, Renault will also build a hybrid powertrain component to be exported to Europe.

Renault did not provide specific sales targets, but they will add a model of the car to the Exchange to fill the unused plant capacity. The maximum capacity of the Exchange plant itself is 390,000 units of vehicles per year.