Suzuki Exceeds Sales Target At GIIAS Bandung 2023 And Wins This Award

Suzuki XL7 Hybrid. (Doc. Suzuki Indomobil Sales)

JAKARTA - PT Suzuki Indomobil Sales (PT SIS) managed to record a brilliant sales of 170 percent of the predetermined target, at the GIIAS Bandung show on November 26.

In line with the theme being carried, namely Hybrid World, 42 percent of sales of Suzuki's passenger cars at GIIAS Bandung 2023 were contributed by hybrid variants such as New XL7 Hybrid, Grand Vitara, and All New Ertiga Hybrid. It was also recorded that the XL7 variant cumulatively managed to attract the attention of visitors with the highest achievement of 29 percent of total sales. Followed by New Carry which contributed 24 percent and S-Presso by 18 percent.

The positive achievement was also appreciated by the organizers of GIIAS Bandung through an award obtained by New XL7 Hybrid as Favorite Passenger Car for the MPV category.

Randy Murdoko, Asst to Dept. Head of 4W Sales of PT SIS expressed happiness over the positive response from the public to Suzuki's presence at GIIAS Bandung 2023.

"We are grateful for the positive response from the public to Suzuki during GIIAS Bandung this year (2023). Bandung and West Java do have great potential for the automotive and favorite industries in the MPV category," he said, in an official statement received by VOI, Friday, December 1.

Furthermore, he said, according to Suzuki's vision, he will continue to innovate to present vehicles that are useful and in accordance with the needs of the community. Of course, with guaranteed quality, as well as complete features and technology, because the comfort and security of loyal customers is a top priority.

When viewed from the characteristics of the people of Bandung City, the majority of Suzuki's customers are young families and first jobbers who rely on passenger cars, such as XL7 and S-Presso to accompany their daily mobility. Not only at GIIAS Bandung, these two cars have consistently ranked the top of passenger car sales in the West Java region since they were launched.

As the first ranked holder, XL7 is able to attract the attention of the people of Bandung because it is suitable to support the needs of young families. This Suzuki-seeded Sport Utility Vehicle (SUV) appears with a strong and modern design, representing its ability to hit urban roads and challenging terrain in West Java.

Still from the same category, namely passenger cars, Suzuki S-Presso also has its own capacitance for consumers among students to first jobs. With a tiny body but tough performance, S-Presso is one of the superior product lines as a compact city car with an SUV flavor.

"This achievement is certainly Suzuki's motivation to present quality products, a profitable sales program, as well as the best facilities and services for the satisfaction of the experience of loyal customers and our potential customers. In the future, Suzuki is committed to continuing to be closer and reach consumers through various activities and promos that can be obtained easily by the community," concluded Randy.