Honda's Ambition At The Electric Motorcycle Market, Target Sales Of 4 Million Units By 2030

SC e: Concept. (Doc. Honda)

JAKARTA- Honda Motor Co., Ltd, raised the global annual sales target of electric motorcycles by 2030 to 4 million units, up 500,000 units from what was announced in September, and insisted on accelerating efforts to popularize electric motorcycles.

Quoted from Honda's official website, Friday, December 1, this year Honda started the sale of three new EB (Electric Cycling) models, including Honda Cub e in China, and EM1e electric scooters in Japan and Europe. This was revealed by Katsushi Inoue, Senior Managing Executive Officer, and Chief Officer in charge of Electrification Business Development Operations, and Daiki Mihara, in a press conference on electric motorcycle business initiatives.

Additionally, Honda will be introducing a new model globally in 2024, based on SC e: Concept, which was recently exhibited at the 2023 Japan Mobility Show, which will be followed by a global introduction of the fun-oriented' model and plug-in electric model.

Meanwhile, by 2025 Honda will introduce electric models in various categories such as supersports, naked, offroad, children's bicycles, and ATV, accelerating its initiative to build a complete line of electric models, by taking a proactive approach to introducing a total of more than 30 electric models by 2030.

In the electric motorcycle business, Honda will increase customer convenience by offering online sales that allow customers to buy motorbikes without having to go directly to dealers, while providing peace of mind to customers through services provided by Honda's existing global sales network of more than 30,000 dealers.

In addition, as a new initiative Honda will set up an Experience Center in major cities in India, ASEAN, and other countries, where customers can feel the value Honda wants to offer through its electric motorcycles. By combining the power of existing dealers and improving online services, Honda will offer convenience and peace of mind to customers.

Japanese manufacturers, who are making this target increase, will invest 500 billion yen (3.3 billion US dollars) by 2030 to launch the latest models.

It seems that with this ambition Honda does not want to be left behind with other brands, especially China, which is now the main base of electric vehicles, both motorcycles and cars.