Strengthening Latin American Market, Nissan Will Invest In Factory Development In Brazil

Nissan Kicks e-Power. (Doc. Nissan Global)

JAKARTA - Nissan plans to increase its investment in factory construction in Brazil by 2.8 billion real or around Rp9 trillion. The goal is to double its market share in the country with the largest economy in Latin America by 2026.

Previously, the Japanese manufacturer had announced an investment plan of 1.3 billion in real in April 2022. Currently, they are increasing their investment by 1.5 billion in reals by 2025.

Makoto Uchida, CEO of Nissan, revealed the investment plan to Brazilian President Luiz Inacio Lula da Silva. Currently, the company has imported Kicks models as the main homemade product of Brazil, and now they plan to produce the latest Kicks in the city of Resende, Rio de Janeiro.

"Nissan has been present in the country for 23 years and we believe that the Brazilian automotive market has great growth potential," Uchida said, as reported by the Japan Times, Wednesday, November 8.

Nissan plans to assemble Kicks in Brazil and plans to export the car to 20 countries in Latin America. This opens up the possibility for the Resende plant which is currently operating in two shifts to open a third production shift around 2027.

The company's target is to double its market share from 3.4 percent to 7 percent in the country by 2026. Nissan also plans to set up four new suppliers to be located around the Resende complex.

This latest car will use the e-Power technology developed by Nissan. This system combines electric power and combustion engines, resulting in more efficient fuel consumption compared to conventional internal combustion engines.