Hyundai Indonesia Affirms ICE Machines Will Not Be Extinct Amid The Rapid Development Of EVs

Hyundai Stargazer Essential. (Doc. HMID)

JAKARTA - Awareness of the need for a transition to environmentally friendly vehicles has become a strong driver in demand for electric cars around the world.

In recent years, the auto industry has seen a rapid surge in electric vehicle interest and adoption, reflecting a significant shift in consumer preferences and increasingly pro-environmental government policies.

Hyundai is one of the automotive manufacturers that has established itself to provide environmentally friendly vehicles in the global market with the availability of Electric Vehicle (EV), Hybrid, and hydrogen.

For the Indonesian market, Hyundai Motors Indonesia (HMID) markets products in two different segments, namely ICE and EV. For ICE, some of the leading products will be filled from Stargazer, Creta, and Palisade.

Now, responding to Hyundai's strategy, which is also aggressively marketing ICE, especially in Indonesia, Francis Soerjopranoto, as HMID's Chief Operating Officer, said that although the EV trend has increased, it will still market ICE cars for the next few years.

Seeing the current trend of automotive, EVs are currently on the rise and ICE is decreasing. However, there is no literature saying that ICE will become extinct, said the man who is familiarly called Soerjo when met by the media at SCBD, Jakarta, Tuesday, November 7.

Soerjo also said that Hyundai is currently confident in competing in the two segments, so HMID has no intention of entering the hybrid segment in the near future.

Hyundai is currently still playing in the ICE market in Indonesia, such as marketing Stargazer. But, what's interesting is that we can play in the EV market. We can sell and the market is still wide open or there are not many manufacturers in Indonesia playing in this segment. So, we haven't chosen in the hybrid market yet," said Soerjo.

He also mentioned that not all vehicle makers choose the same strategy plan. Starting from competing in the ICE segment which is more efficient to presenting hydrogen vehicles. All go back to the strategy planning of each manufacturer.

"If it's like this, it depends on the car manufacturer who determines the strategy in the future to choose what and determine the strategy to adjust the market," said Soerjo.

In addition to presenting ICE-engined products, the Hyundai car distributor in Indonesia also chooses to invest in EVs, starting from building battery charging infrastructure to building an electric battery factory that will operate starting in early 2024.