Ministry Of Industry Encourages Sales Of Local IKM Products

Minister of Industry, Agus Gumiwang Kartasasmita. (Photo: Ministry of Industry)

JAKARTA - The government continues to strive to increase sales of local products produced by the national Small and Medium Industries (IKM). One of the strategies is to launch a campaign with the hashtag 'Everything is Here'.

The Ministry of Industry (Kemenperin) noted that 2,925 small and medium industries (IKM) have been registered in the 'Everything is Here' campaign. This campaign aims to increase public spending on domestic products.

Minister of Industry Agus Gumiwang Kartasasmita said that it is hoped that this movement will further grow the national industry, so that it is able to continue to contribute positively to the economy.

"The #EverywhereAdaDisini campaign carries the main message that the national industry has been able to produce quality products to meet the needs of the community," he said, during the virtual launch of the #SemergiAdaDisini campaign, Wednesday, July 1.

The current COVID-19 pandemic, said Agus, has shaken all industries, including IKM. Based on BPS data, as many as 4.2 million IKM or the equivalent of 99 percent of the total industry in the country have been affected.

Furthermore, Agus said, this campaign at the same time encouraged IKM to take advantage of digital technology in their marketing strategy. He said this campaign was fully supported by associations, local governments, associations and industrial communities, national and regional craft councils, industry players themselves, and all Indonesian people.

"We are currently entering a new normal era that changes people's shopping behavior. The impact of the pandemic has accelerated digital transformation for both business and society," he said.

Training for IKM

Agus explained that the program which is part of the 'Proud to be Made in Indonesia' campaign will be filled with activities to increase the competitiveness of domestic IKM products. This is also in order to expand SME marketing to a digital basis.

Furthermore, Agus hopes that these trainings can catch up with the government's target of reaching 2 million MSMEs entering e-commerce.

Based on data from Bank Indonesia, there was a surge in online trade transactions of 18.1 percent to 98.3 million transactions in March 2020, with the total transaction value increasing by 9.9 percent to IDR 20.7 trillion.

According to Agus, the data shows that the potential for product marketing through e-commerce is enormous. The use of digital media for IKM sales is also in line with the Making Indonesia 4.0 Roadmap.

"Online sales also facilitate the marketing of Indonesian industrial products which is also useful for revitalizing SMIs towards industry 4.0," he explained.

Proudly Made Indonesia National Movement is also projected to be able to strengthen the program to increase the use of domestic products (P3DN), especially through an invitation to the Indonesian people to support domestic products by spending on Indonesian IKM products.