Indeed, M-Cash Does Not Endorse Raffi Ahmad, But Their Subsidiary Cooperates With RANS Entertainment

Raffi Ahmad and Nagita Slavina. (Photo: Instagram, @ raffiahmad1717)

JAKARTA - Early January 2021, there was a lot of discussion about the celebrity and influencer Raffi Ahmad who first invested in the capital market by buying shares of PT M Cash Integration Tbk. At that time, M Cash denied that they had endorsed Nagita Slavina's husband, but this time the real intentions of Raffi Ahmad's action were revealed.

The 34-year-old man is collaborating with PT Digital Mediatama Maxima Tbk (DMMX) which is a subsidiary of M Cash. DMMX cooperates with Raffi Ahmad's talent agency, RANS Entertainment (RANS) to build a digital social media marketing platform and the establishment of a Joint Venture (JV), PT DMMX Rans Digital (DIGIRANS) which will manage the platform.

RANS Entertainment is a talent agency that manages more than 300,000 content creators and social media influencers in Indonesia. In this partnership, DMMX, a digital marketing infrastructure company, is working with RANS Entertainment as a creative content creator to increase the distribution and reach of content produced by RANS talents.

President Director of DMMX and DIGIRANS, Budiasto Kusuma said, in partnership with RANS and their content creators and influencers, DMMX strives to continue to expand its digital marketing and advertising capabilities within the growing social media landscape in Indonesia.

"The fresh and familiar faces of the RANS talent will increase the allure and attractiveness of our marketing strategy. This platform will also empower content creators to increase distribution and monetization of their unique content which will give them more incentives to produce better content that is better. can entertain fans, "he said, quoted from the disclosure of information on the Indonesia Stock Exchange (BEI) website, Wednesday, February 24.

Currently, the RANS Entertainment Instagram account has 1.5 million followers, @ raffinagita1717 has more than 50 million followers, while the RANS Entertainment YouTube channel has more than 19 million subscribers. This platform allows content creators to gain greater exposure to a wider audience base and increase digital engagement with their fans.

"Through the RANS talent collaboration, we hope to see an increase in the virality and friendliness of social media from its digital marketing / advertising capabilities," said Budiasto.

Raffi himself admitted that he was very happy to partner with DMMX. He wants to build a platform that can bring RANS Entertainment content to a wider audience base.

"Through this platform, we hope to bring our talents closer to their fan base and engage the new generation of Indonesia with new ideas and products. We also hope to see this platform become a platform for exchanging ideas between content creators and cultivating new talents," said Raffi. .

As digital social media marketing platforms develop, DMMX seeks to introduce more features into the platform that can help content creators and influencers collaborate with brands and companies to increase the quality and commercial value of their content.

Accordingly, as platform participation increases over time, this platform can act as a marketplace for new ideas, products and services as well as connecting fans, talents, and brands on one platform.