Ineffective Billboards, TKN Prabowo-Gibran Fanta Maximizes Social Media In Creative Campaigns

Arif Angga, Commander of TKN Prabowo-Gibran Fanta, was a speaker in a talk show on the role of the media and new media in the political literacy of novice voters (Abdul Aziz Masindo/VOI).

JAKARTA - The Prabowo-Gibran Fanta National Campaign Team (TKN) maximizes social media to campaign in the 2024 presidential election.

Arif Angga as Commander of TKN Prabowo-Gibran Fanta said that currently conventional campaigns are no longer effective.

"We need to be even more creative about how to get around campaigns on social media in the future which are indeed more effective than campaigns in conventional media, both billboards and so on," said Arif Angga at Fanta HQ Menteng, Central Jakarta, Saturday, December 16, 2023.

According to data obtained from TKN Prabowo-Gibran Fanta, the effectiveness of billboards in the 2024 election is only at six percent.

"So, indeed, social media has become one of the more effective. We are talking about Indonesia, talking about pair number 2, talking about the presidential election, indeed the coaches must be very broad, so we must prioritize campaigns in new media, be it Instagram, Tiktok, and so on," he continued.

Arif said campaigns in conventional ways such as mass movements, billboards, banners, and other APKs were no longer working for Gen Z and Millennials.

Moreover, according to Arif, Millennials and Gen Z have the potential to attract Prabowo-Gibran's votes in the 2024 election.

"Surely we in the Fanta team also saw earlier, yes, Gen Z's potential is very large in Indonesia. Then in Fanta itself, there are actually a lot of things that are done."

"Earlier, we collected many activities from the Fanta team, which were indeed targeting Gen Z and Millennials," explained Arif.