Ganjar's Wife Encourages MSMEs In West Bandung To Use Social Media

The wife of President Ganjar Pranowo's Candidate, Siti Atikoh, met with MSME players and the Women's Community in West Bandung, West Java, Monday (4/12/2023). ANTARA/HO-Media Center TPN

JAKARTA - The wife of the presidential candidate Ganjar Pranowo, Siti Atikoh, supports MSMEs in West Bandung Regency, West Java, to be smart in utilizing social media.

This was conveyed by Atikoh when attending a meeting with MSME players and the Women's Community in West Bandung.

Atikoh distributed tips to input MSME players in West Bandung, West Java, in order to develop their business so that they can progress in the future.

Initially, in this event, two MSME actors were given the opportunity to ask Atikoh. The pen first asked about how to develop a coffee business in West Bandung so that it could progress in the future.

Then Atikoh answered it. He hopes that in the future the coffee business, especially in West Bandung, can develop, especially the business incubation can also go hand in hand.

"And coffee is a product that has great potential in Indonesia, especially if exported, it's Arabic coffee," said Atikoh as quoted by ANTARA, Monday, December 4.

Regarding development, Atikoh suggested that various coffee products could be maintained in quality or quality. This is so that businesses can progress, especially in West Bandung.

"Later pay attention to the quality, ma'am and the similarities and so on, the maturity of the coffee beans itself is really mature in accordance with the existing quality requirements," he said.

On the second occasion, Atikoh was asked how to develop a business by utilizing social media.

Atikoh said that the MSME business by utilizing social media needs interesting ways. For example, by photographing products with the right angle.

"The first thing is that if you enter a business on social media, of course in an interesting way. Maybe from the side of the angle, from the point of view, the lighting, the technique for photographing it may be taught by young people. Because the position (when taking pictures) will also affect," he said.

In addition, the narrative in promoting its products also does not look rigid. Atikoh advised MSME actors to use promotions through influencers.

"Is this limited to social media delivery or do you want to enter the marketplace? The marketplace is actually more competitive as long as we are also very confident in our products. Because if the online business is basically trust, thrust. For example, today's promise is sent, yes, it must be sent," he continued.

Not only using social media facilities, said Atikoh, MSME actors actively participate in various kinds of training to exhibitions.

"Party exhibitions are also necessary. Because it should be, apart from being able to do marketing on social media, some of them are focused on getting to know our products. Later the orders can go online," he concluded.