The Latest Design Innovation Of BOHplay Collection, Presents A 'Levena' With Floral Motives And Full Of Color

Photo: Doc. BOHplay

JAKARTA - BOHplay, a leading clothing ready-to-wear brand by Studio BOH, is again celebrating its work in the fashion world with the launch of its newest collection, Lavena. Showing its fashion turmoil in a more feminine style, Lavena presents diversity by combining floral motifs, spreading roots, and elements of geometric form.

This collection offers unique and interesting visual harmony, indicating BOHplay's dedication to design innovation but still retaining the character of Indonesian cultural fashion on its clothing.

The highlight of this celebration is the Lavena Trunk Show, on Thursday, October 19, 2023, at The Darmawangsa Hotel, South Jakarta. Penny Arie, as the Founder of Studio BOH, has built a collection of BOHplay clothes with the aim that people have many choices in choosing clothes for various activities, such as formal activities, or even casual activities.

The philosophy of the Lavena collection is made by providing an inspiring and deep meaning. Lavena explores the beauty of floral motifs that reflect joy and joy (Joy). This collection also combines roots that spread in line with BOHplay's spirit as a brand that wants to continue to grow.

Not only that, this collection is also formed with geometric elements, which have become the hallmark of BOHplay creativity, as well as a collection full of colors decorated with colorful pallets. Lavena will also provide a touch of Indonesian clothing trends that are unique and attractive but still international.

"We present Lavena to explore the feminine side of women through various collections, ranging from trousers, boxy jackets, to oversized jackets. Each cloth is enriched with a embroidery technique that we have developed and created ourselves, from the sketch stage to various motifs. All the details of the installation are processed handmade, making this Lavena collection very exclusive," said Penny Arie Ratnawati Creative Director & Founder of BOH & BOHplay Studio.

Established 3 years ago by successfully launching 6 different collections, this time BOHplay brought Lavena on a mission to provide freedom for women to express freely. By choosing colors according to mood and character, this collection invites women to express themselves without limits. On its journey in the fashion world, BOHplay continues to make achievements and demonstrate their commitment to design innovation.

Lavena became a further symbol of their dedication, and are expected to be in the spotlight in the local and international fashion industry.

"Lavena comes with a different variety but still maintains the trend of elegant clothing in Indonesia and has an international-class cultural element. Of course, our fashion can be worn in various circles of society and is suitable for a variety of cultures according to the collection chosen," added Penny.

As a commitment to sustainability and efficiency, the Lavena collection will be produced according to orders. This approach allows the adjustment of time and labor for workers in fabricating fabrics, while protecting the environment by reducing unused clothing waste.