Here's How The EFishery Introduces Frozen Shrimp Products To Retail Consumers

Photo : Mery Handayani (VOi)

JAKARTA - PT Multidaya Teknologi Nusantara (eFishery) introduced frozen shrimp products to retail consumers, precisely at AEON Alam Sutera, Tangerang.

The acultural startup from Indonesia realizes that the competition for frozen shrimp products in the market is very high, so a strategy or move is needed so that its products are attracted to consumers.

VP of D2C & Marketplace eFishery Ade Kamanata said, amid the intense competition over various brands of frozen seafood and food, frozen shrimp eFishery comes with the theme 'Just Add Shrimp for better nutrition with better taste' by serving shrimp rich in delicious nutrients and flavors.

"EFishery frozen mouths are peeled and cleaned so that they can be processed immediately, suitable for all types of dishes. Consumers will be further spoiled because cooking becomes easy and comfortable," said Ade in a written statement received by VOI, quoted on Saturday, October 7.

"In addition, eFishery frozen shrimp is guaranteed to be fresh because it is processed responsibly and frozen immediately after being harvested from a certified pond, and without artificial preservatives and dyes," he added.

Frozen shrimp products are one of the innovations made by eFishery in the acultural industry. Ade sees that the potential for frozen shrimp markets is still very large in Indonesia, as well as wanting to educate consumers to consume more aquatic products.

"Group frozen eFishery has gone through a process that is responsible for using the latest technology to maintain its freshness and minimize the bad effects on the environment," he said.

Ade also explained that currently consumers are more selective in choosing products for their consumption. Consumers will consider the production process and content of brands that they can trust to meet daily nutritional needs.

Therefore, he said, his party chose to introduce frozen shrimp products to retail consumers.

"With experience, data, and collaboration with Indonesian shrimp farmers for a decade, eFishery answers the fulfillment of daily nutritional needs with quality shrimp which contains low calories, but is rich in protein," concluded Ade.

One of the visitors to the AEON Store Alam Sutera named Nazwa has tasted processed shrimp eFishery. He said, there are many creations that he can make from these products.

"In addition, the products are also very practical because they are ready to be processed, so there is no need to bother removing them again to cook. This really helps me to arrange cooking time, because

sometimes cooking takes a lot of time. This kind of shrimp will be my choice," he said.

For your information, frozen shrimp eFishery can be purchased at the AEON Store Mall Alam Sutera, in a package of 250 grams (gr).