The Reason Why People Like Blue Mostly

Illustration (Pixabay)

JAKARTA - Almost everyone must have a favorite color. Blue is one of the most preferred colors. Why is blue so popular?

People's preference for color depends on many factors. Assistant Professor of Psychology at the University of Wisconsin-Madison Stephen Palmer and Karen Schloss, who studied color for many years, have an assessment of why someone likes certain colors. They say that people's perceptions of color can be found out from the emotional associations that people make with colored objects.

For example, there are people who do not like the color green because they may have hated broccoli since their childhood, or maybe there are people who do not like the color red because of the trauma they have had burns.

Conversely, someone likes the color yellow because it makes people think of a face that is smiling happily. Of course, one color can be perceived with good and bad things. For example chocolate which may remind people of chocolate as well as dirt.

But there is one color that has almost no drawbacks. That color is blue.

"It turns out that when you perceive everything about blue, most of the picture is positive. It's very difficult to think about negative things about blue. Blue is not considered a bad thing," Schloss told Artsy .

In their research, Schloss and Palmer provide examples of the color blue is often associated with clear daytime skies and clear water. It is this universal thing that humans almost touch every day that shapes the perception of why blue has almost no negative perceptions.

It is so universally loved that Pantone - the color trendsetting company from the United States - has picked classic blue as this year's color for 2020. The company describes classic blue as a calm and reassuring color that brings a feeling of peace and calm to it. human soul.