Sarinah Renovation, Erick Thohir Escorts Local Businesses Up Class

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JAKARTA - Minister of State-Owned Enterprises (BUMN), Erick Thohir said that the renovation of the Sarinah building is almost complete.

Erick said Sarinah will become a forum for various communities to collaborate and create, especially for art lovers, local entrepreneurs, and MSMEs.

"Our commitment to encourage local businesses to upgrade is 1000 percent. Sarinah is a shopping center with cultural heritage status with an urban forest concept that prioritizes outdoor space in the heart of the capital city," said Erick Thohir.

Furthermore, Erick said that Sarinah's new face is a form of BUMN's support in increasing local products.

Erick assessed that local products must be continuously promoted by making Sarinah a showcase for local products.

"We change Sarinah to 100 percent of the local brand. Sarinah is now a stage created by Indonesia. Sarinah has transformed to market 100 percent of local products and provides opportunities for UMMN actors to increase their income," said Erick.

On the other hand, Erick stated that Sarinah must become an icon of the city of Jakarta to support local brands or SMEs can become the backbone. Erick calls this a must.

"The progress is very good. We continue to treat Sarinah as part of history but with a new ecosystem, with a new business model. Who already misses hanging out at Sarinah? Sarinah will soon be back with a new face," Erick added.