JAKARTA - Helarius Daru Indrajaya, known as Ndarboy Genk, presents a special concept when working on his song which was first released in 2019, 'Wong Sepele'.
In the single and music video produced by Balker Headquarters, Ndaru 'Ndarboy Genk's nickname 'inviting the blind singer from Yogyakarta, Fauzi Haidi, as a collaborator.
The latest version of 'Wong Sepele' from Ndarboy Genk and Fauzi Haidi was officially released on the digital music platform on Monday, July 14 yesterday. While the music video can be watched on YouTube.
Meanwhile, the production of the latest version of singles and music videos of 'Wong Sepele' received support from the Ministry of Creative Economy (Kemenekraf), which wants to make this work not only limited as a medium of expression, but is directed at digital monetization to expand economic opportunities for creative industry players involved. In addition, this effort is also part of a strategy to expand the role of music sub-sectors in building an inclusive and local talent-based creative economy.
"We want to make sure that no talent is left behind, including friends with disabilities. Through this work, we want to prove that inclusivity in the creative economy is not just a slogan, but a real action," said Minister of Creative Economy Teuku Riefky Harsya.
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This support is carried out through the Musik Creative Acceleration (AKTIF) flagship program. As a program targeting priority areas for national creative economy development, Music ACTIF is designed to encourage the birth of original works from the regional creative community.
The choice of Yogyakarta is not without reason, because this area is known for its organic and collaborative growing art ecosystem. Through this work, the Ministry of Creative Economy also wants to strengthen its commitment to open equal access for persons with disabilities in the national creative ecosystem.
"This program accelerates the economic impact of local works. We are not only present behind the scenes, but also encourages distribution and exposure so that the local music ecosystem grows sustainably," said Agustini Rahayu as Deputy for Creative Economy Media.
Meanwhile, the Director of Creative Economy Music, Mohammad Amin emphasized that the selection of locations and talents in this project reflects the spirit of diversity in the creative economy.
'Fauzi Haidi is proof that limitations do not limit quality. The song 'Wong Sepele' was chosen because of its strong narrational power and close to our social reality," Amin concluded.
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