JAKARTA - In the midst of the COVID-19 pandemic or the corona virus that is still spreading, singers Dua Lipa and The Weeknd have released their latest album. Unlike Lady Gaga who chose not to release her new album, Chromatica in the near future.
Through his Twitter, the singer whose real name is Stefani Germanotta informed that he has not found the right date to release Chromatica. For him, art is one of the things that can strengthen and give pleasure to one another at a time like this. "It doesn't feel right for me to release an album with what's happening in this global pandemic," he wrote.
⚔️💓 pic.twitter.com/0vgqIEeBIz
- Lady Gaga (@ladygaga) March 24, 2020
It's natural for Lady Gaga to think like that. You see, the album Chromatica marks the return of the Bad Romance singer to the music industry after being busy with acting in A Star is Born. Indeed, Stupid Love was launched as a single song. But of course it cannot be equated with a full album.
A few days ago, Chromatica cover artwork was leaked on the internet but Lady Gaga still postponed its release. The choice made by Lady Gaga is different from Dua Lipa, who actually advances the release date of her new album, Future Nostalgia as a gift for fans who are undergoing a period of lockdown or social distancing.
In addition to delaying the release of the album, Lady Gaga also asked her fans to do good and do activities at home. Recently, he announced that he had submitted a donation to America's Food Fund to provide food assistance to those affected by COVID-19.
#Chromatica ⚔️💓 2020 pic.twitter.com/tfniFmBLlj
- Lady Gaga (@ladygaga) April 5, 2020
The entertainment industry is currently worrying both in terms of economy and entertainment itself. Especially with the many cancellations of a number of concerts or music events that are said to be the biggest source of an artist's income. This is certainly a difficulty in itself for the artist and the team that controls it.
The same was done by Sam Smith, Haim's band, and Alicia Keys. Lacking promotion ground and declining sales figures which could lead to huge losses, they chose to postpone the release of the album indefinitely.
For those who are confident in their sales power, they can keep releasing it, but loyal fans will flock to listen (stream) or buy physical albums. But for those who rely on television appearances or concerts, this option is definitely out of the mind.
Another example is Justin Bieber who has just released the Changes album which is equipped with a tour. The album successfully sold 649 thousand copies, but Bieber had to postpone his tour after he previously moved the concert venue from arena to stadium. Is this because Bieber is not 'selling' anymore? There is no concrete answer about this.
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