JAKARTA - President Joko Widodo (Jokowi) signed Government Regulation No. 56 of 2021 on The Management of Royalties on Song and/or Music Copyright. This regulation is a public discussion. Media monitoring, Netray published a number of interesting findings as a result of monitoring the discussion of netizens related to this topic.
Government Regulation 56/2021, which was signed on March 30, regulates the system of song and music copyright royalties. Based on that, the organizers of commercial activities, such as restaurants, shops, cafes, and hotels are obliged to pay royalties if playing songs from certain musicians.
According to Netray's monitoring from April 1-7, there were at least 12.7K total tweets with a balanced comparison of the number of negative and positive sentiments. The number of impressions on this topic reached 39.3M, with a potential reach of 125.6M.
If you look at the graph above, the discussion of netizens related to this topic appears and increases since April 1, exactly one day after it was authorized. The regulation is good news for Indonesian musicians.
The endorsement in the middle of the pandemic became a momentum relief, given the ban on crowds, such as music concerts that resulted in a slump of revenue from musicians. The existence of this regulation is expected to help and contribute to and support them.
Based on the Top Words above, there are a number of vocabularies that are often used by netizens when discussing this topic. For example, supermarkets, royalty, musicians, to Jokowi. The intensity of these vocabularies is quite high in the middle of the discussion of netizens, what does it have to do with it?
Cafes to radios are obliged to pay royalties
In Article 3 Paragraph 2 PP 56/2021, 14 types of public services are required to pay royalties: seminars, cafes, discotheques, music concerts, transportation equipment such as planes, ships, exhibitions, bazaars, cinemas, telephone waiting tones, banks, offices, shops, recreation centers, televisions, radios, hotels, and karaoke.
This then became the debate of the internet. They see the facility as a 'free' promotional medium for musicians.
The tweets above show some netizens questioning and regretting the ratification of this regulation. They see this as a symbiosis of mutualism because indirectly the work of musicians is promoted for free.
Netizen appreciates the regulation
Some Indonesian musicians, such as @KuntoAJIW and @_geraldgerald_ also voiced. They strongly regret the existence of netizens who do not agree with the ratification of this regulation.
In fact, they think this is the right step to improve the lives of Indonesian musicians. Moreover, the rule has long been discussed and awaited by musicians.
That's why not a few of them feel happy. Like public figures, @ernestprakasa who also appreciated President Jokowi's move.
Kunto, Ernest, and the other side say, it is appropriate for musicians to get royalty rights to their work. Moreover, nowadays not a few musicians who carelessly cover songs on Youtube and scavenge profit without the distribution of royalties to the creator. They said opinions regarding 'free promotion' from netizens were also considered inappropriate.
Top categories
Netray monitors several popular categories in citizen discussions on this topic. Seen in the Top Accounts category the name @muhidiastu tops the list. In the Account Monitoring feature, several of his tweets showed that he agreed with the rule.
In addition, there are several accounts of Indonesian musicians, such as @KuntoAJIW and @_geraldgerald_ who have voiced concerns about this issue. Meanwhile, in the Top People category, Joko Widodo's name is at the top. This relates to his attribution as the person who endorsed the Government Regulation.
In addition, in the category of Top Facilities, there are several public facilities, such as karaoke venues, malls, TV shows, and so on related to regulatory determination. No wonder if public facilities or commercial places become discussions for netizens and included in the ranks of Top Facilities Netray monitoring.
Those are the results of Netray monitoring, see other analysis through the following link: NETRAY.
*Read more information about MUSIC or read other interesting writings from Putri Ainur Islam.
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