Important Lyric Videos When Musician Releases New Work

Noor Kamil (second from the right), manager of Pamungkas. (VOI/Ivan Two Men)

Noor Kamil, the manager of Pamungkas, said that lyric video is an important content that a musician or music group must have when releasing a new work.

Based on his experience in dealing with Pamungkas, the lyric video uploaded on YouTube is the content most people see.

"For YouTube, the most mandatory thing is usually lyric video," said Noor Kamil at a Bisik Bisik event held by FESMI in Thamrin, Central Jakarta recently.

Noor said that most of the work produced by Pamungkas was actually more people who watched lyric videos than music videos.

"If for example you are looking for the song Pamungkas (on YouTube), firstly it appears a lyric video. That means people need it," he said.

He saw that there were still many musicians who prioritized music videos rather than lyric videos.

In fact, with much smaller funds, the lyric video can add to the musician's coffers.

"Most people will look for lyrics, yes, we provide them. Instead of other people making lyric videos, it's better for the artist himself," concluded Noor Kamil.