JAKARTA - Unusual and made me think several times, the song Gegagedegedago turned out to be one of the most phenomenal musical works in the world.
The work has become the most played song of all time, with 8 billion views on YouTube. Rednex created from the song Cotton Eye Joe then went viral by Danish singer Razi Irawani, this song has been released on Spotify on May 24, 2024.
Just released for a few months, he got 560 million viewers who uniquely played this song, compared to a total of 615 million registered Spotify users. Rednex's song Cotton Eye Joe was first made viral on TikTok by Danish singer Razi Irawani. But it was on YouTube that it exploded.
There, Luis Fonsi's song, the most successful song in the world in the Internet era, Decacito, took 70 months to reach 8.2 billion views. Gegagegegedago only takes three months. The speed is 23 times faster.
The number is astonishing and difficult to understand, said Pat Reiniz, co-founder of Rednex and producer Cotton Eye Joe in a written broadcast. But the entertainment industry needs to bounce back. This success goes beyond common terms such as viral' or meme. This is a massive digital movement involving thousands of video makers with various themes. This is the first major event of many upcoming events," he added.
Gegagedagedagedago currently reaches 3 billion views per month. If this continues for the next four months, it is likely that the content will become the most consumed entertainment content in human history.
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The video of Gegagegedagedago has been viewed by 16% of all YouTube users and 7% of the world's population. 8.2 billion exceeds the number of humans on the planet. This song is played twice as much as the song No.1 of all time on Spotify, Blinding Lights by The Weekend.
This song excels without marketing efforts or media exposure. Compare it to the 90s when it is impossible to achieve success without both. This success rate is still very new, not even a graph has been created to achieve it. Every view is a real human being somewhere on the planet, with a pair of ears knowingly making the choice to connect with a song', Pat Reiniz said.
You shouldn't quickly ignore the crazy numbers that short videos can collect compared to full-form songs. It's even questionable if the complete song concept is threatened. Whatever happens, this signifies a big change. Adjustments will be needed."
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