PWI Pusat And Kemendikbudristek RI Hold Simufil Business Discussion For Music And Cuan Concerts For The State

Music Discussion

JAKARTA - The Central PWI of the Music and Film Arts Section in collaboration with the Music Appreciation of the Music Directorate of Music and Media (PMM) of the Director General of Culture of the Ministry of Education and Culture of the Republic of Indonesia held a discussion with the theme: The Music and Cuan Concert Business for the State at Harris Hotel, Sudirman, South Jakarta, Friday, March 23.

The event was opened by the General Chairperson of the Central PWI, Hendry Ch Bangun and the Head of Music Appreciation of the PMM Directorate of Culture, Edi Irawan. In his remarks, Hendry Ch Bangun appreciated the discussion which would produce a solution, especially in reviving Indonesian music industry, by taking the example of the presence of Taylor Swift in Singapore which surprisingly became a strong magnet by presenting a large economy to the country.

"The theme is interesting, 'Music and Money Concert Businesses for the Country'. This refers to the success of Taylor Swift's Concert which brought in a big economy for Singapore some time ago. From this discussion, we hope that it will produce the best formulation to be able to communicate further between music promoters and the government," said Hendry.

Edi Irawan from the Ministry of Education and Culture added that what will result from this discussion can later become input to his party what can be continued in the future.

"Discussed with fellow journalists and also the perpetrators in the music industry, in this case the promoter, of course, there are many inputs that we have not done so that later they can be added and formulated together. I think this discussion is very good," said Edi Irawan.

The main speakers in the discussion were the CEO of Detection Production, Harry Koko Santoso and the Country Director of ONErpm in Indonesia Aldo Sianturi.

According to Harry Koko, music concerts anywhere are held must be an attraction for people to watch, meaning that concerts can be held in the city up to the village, at sea to the mountain. Even in the air like what Virgin Air lines did, whose company launched a music concert on the plane when it was airborne. Music is the prima donna in concert activities. We call it music is industry. Amazingly, starting from the presidential election to village heads, starting from cheap products to the most expensive products, all using music. Regarding Taylor Swift's concerts in Singapore and coming to protests from countries, this is the foresight of Singapore promoters to invite agency and their management artists to believe that Singapore has security, comfort and convenience. Enough concerts in Singapore, fasnyya from neighboring countries such as Vietnam, Thailand, Malaysia and Indonesia will fly to Singapore to witness their idol singers. This is what happens, "explained Koko.

The role of the government in Singapore is very important in providing easy access, facilities to the safety and comfort of the artist and also the audience. So even spectators from other countries do not hesitate to come to Singapore. Singers, musicians also feel calm and comfortable and confident, the concert will be successful," he continued.

Aldo Sianturi said, Indonesia should be able to exceed Singapore in terms of concert performances. But not imitating it. However, how can the government be present and there is also supporting improving the music industry ecosystem, biz performance infrastructure.

The government must be present to support every concert event. It can also fully support music festivals that already exist in Indonesia, starting from easy licensing, low taxes, or from a funding perspective. Or, supporting musicians who want to travel abroad because of invitations, or competitions. We have a lot of great potential for regional musicians with kuta characters. Instead, we can export Indonesian music to other countries. For concerts like Taylor Swift, I believe Indonesia can, if the government supports it optimally in every way, "said Aldo Sianturi who was present as a speaker with the theme: Involving Traditional Music and Stakeholders of Certified Concert Stages in International Concerts.

Summarizing a series of two discussions held at once, Head of the Central PWI Simufil Benny Benke summarized the Theme of the Music Concert and Cuan Business for the State as well as the Theme of Involving Traditional Music and Stakeholders of Certified Concert Stages in International Concerts, he assessed that the government's important role was very large to support the sustainability of concerts in the country and also brought Indonesian musicians at the national and regional levels to foreign countries. Thus, money or economic investment in the music industry sector will continue to grow and be able to have a major impact on the nation's economy.

"The government's great cooperation and support for a domestic concert is very important. What is conveyed by the speakers above is an important input so that in the future we can hold even bigger world concerts in the country and concerts for domestic musicians to revive the nation's economy through music performances. We can pay like Singapore with Taylor Swift," said Benny Benke.

"It's not finished here, we will hold it and hold other discussions like this," said Benny Benke.