Time4fun (T4F) as the promoter of Taylor Swift's concert in Rio de Janeiro, Brazil, opened its voice regarding the death of an audience at the concert which took place on Friday, November 17 local time.
It is known that a young woman named Ana Clara Benevides died of a heart attack. Before the concert, he felt unwell because of the extreme hot weather. Had received first aid and was taken to the hospital, his life could not be saved.
In its official statement, T4F apologized for not being able to hold the best concert for Taylor Swift fans.
"Regarding the incident in Rio de Janeiro, we apologize to the fans who did not get the best experience," wrote T4F in an official statement, Thursday, November 23.
The promoter admitted that he had been negligent and did not consider extreme weather as one of the factors that could have a negative impact on concerts.
"The concern and commitment of the entire T4F team is to always provide the best experience to the people we receive, in a safe and comfortable way. To achieve this goal, our team works with the best practices in the event sector around the world, and strictly follows the decisions of the authorities in every location where we operate," said the promoter.
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"However, we are all vulnerable to bad weather conditions, and every best practice can always be improved," he continued.
The promoter said it had made improvements after the incident occurred. One of them is by creating a water distribution center and a more shady area.
The increasing temperature due to climate change is a reality. After last weekend, we re-evaluated our practices and protocols to implement the learning we gained, focusing on implementing events in environments with extreme temperatures," he said.
Some examples are the creation of new free water distribution islands (which are always available), providing more shady areas inside and outside the stadium if possible, and starting shows at other times, with respect to local regulations, as we did on Sunday (19 November) and Monday (20 November), as well as other actions."
For information, the local police also summoned Time4fun on Wednesday, November 22 regarding the many complaints that came from the audience.
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