KithLabo Makes It Easier For Independent Musicians To Continue Music Careers

KithLabo press conference in Jakarta, Wednesday (Rifky Nugraha / VOI)

JAKARTA - Over the past few years, the number of independent musicians who publish music and videos on digital platforms to communicate with fans through social media has increased significantly. To answer this need, in 2018, Believe released Artist Services to widen the reach of its services to act as a booster and accelerator to the success of independent musicians.

"KithLabo's services and teams have perfectly realized our core values of justice, transparency, expertise and equality. The success of KithLabo musicians in recent months is a clear manifestation and quality of their work which is supported by the creation and implementation of the latest marketing strategy by our local team and utilizes the maximum solution global kamo technology," said Antoine El Iman, Managing Director of the NZ Believe Air Force at a KithLabo press conference in Jakarta, Wednesday.

The core mission of artists services is to serve independent artists and provide them with experience in a special formulation to ensure they reach local audiences and develop them.

In mid-2020, Believe launched KithLabo as the first brand of Artist Services in Indonesia to focus on collaborating with independent musicians in urban pop music.

"Together with KithLabo, musicians collaborate with experts with experience in their fields to create relevant marketing and promotion strategies for their music listeners and most importantly they remain independent. Have independence in creativity, production and most importantly master record ownership," said Dahlia Wijaya, Country Director of Believe Indonesia.

Dancing with the Shadow of the Indies is the first full album project undertaken by KithLabo that has reached a total of 530 million streams on Spotify.

In addition, KithLabo is also part of the success of the full album of the three Tutur Batin which is entering the list of the top charts on various streaming services.

"Almost three years I worked with Believe Artist Services, changed my life a lot, made it easier and it turned out to take me to the best point in my career journey during my music since 2018," explained Yura Yunita, as one of the musicians working with KithLabo.

For information, musicians who are currently working with KithLabo include the Indies, the Southeast, Goodnight Electric, Julian Jacob, Yura Yunita, Sal Priadi, Idgitaf, The Overtunes, Ganges, The Panturas, Magic Competition, RAN, Hal, Putu Maydea and many others in the future.