JAKARTA PT Yamaha Indonesia Motor Manufacturing (YIMM) has indeed exhibited electric motorcycles several times, but until now the manufacturer with the tala fork logo has not officially sold them to consumers in the country.
In 2022, Yamaha had run the Market Test program for E01 electric vehicles as the first step in in introducing their electric motors to the public. Now, Yamaha is continuing its commitment by holding a new market study, this time it focuses on the battery exchange system (swap battery).
Different from the previous project, this trial was carried out with ride-hailing service providers. Yamaha electric motorbikes will be operated by driver-partners to support urban mobility. From here, Yamaha can assess the performance of motorcycles, battery depletion, and at the same time see the business potential of this rental-based model.
Then, when will Yamaha officially sell its electric motor in Indonesia? PR YRA & Community Manager of PT YIMM Rifki Maulana, explained that currently Yamaha is still focused on studying business schemes.
"It's actually a program from the Yamaha Motor Company and is facilitated by Yamaha Indonesia for cooperation with Grab. So this is a new business scheme for ride-hailing services," said Rifki when met at ICE BSD, Tangerang, some time ago.
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He emphasized that Yamaha Indonesia has not decided to release its electric motorbike to the retail market. The current focus is optimizing the partnership program. Cooperation with Grab was initially three months, it could be extended with a rental system. What is certain is that this study will be a reference for determining the EV Yamaha business model in Indonesia," he added.
For the record, Yamaha already has a number of electric motors sold in several countries, such as E01, E02, EC-05, to Neos. The presence of these models gives a strong signal that Yamaha is ready to enter the market if momentum and ecosystem support.
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