50 Years Of Yamaha In Indonesia And The World's Highest Record Sales Record In The Yamaha Group

Celebration of the 50th anniversary of Yamaha Indonesia. (Photo: YIMM)

JAKARTA - PT Yamaha Indonesia Motor Mfg. (YIMM) celebrated its 50th anniversary in Indonesia, to be precise on July 6, 2024, and the ceremony took place on Monday night, July 8, 2024. Carrying the theme '50 Years Forward Creating KANDO Together with Yamaha for the Next', Yamaha Indonesia is committed to continuing to bring a pleasant mobility experience to consumers far beyond their expectations. Both through the presence of products and also new technologies that often become trendsetter in the national motorcycle industry, to 3S services (Sales, Service, Spare Part) Premium which is oriented towards customer satisfaction. Interesting, over 50 years Yamaha has successfully recorded many achievements that have contributed to the growth and development of the national motorcycle industry, in particular from the export achievement side which has now reached more than 3 million units. This figure has also named Yamaha to be the largest Brand automotive with the achievement of exports of two-wheeled vehicles in Indonesia. Today with full joy we celebrate 50 years Yamaha Indonesia Motor Manufacturing. As of June 30, 2024, We (YIMM) managed to achieve the highest sales record in the world within the Yamaha Group, namely more than 44 million motorcycles and achieved a new record of exporting the largest motorcycles, number one in Indonesia with exports of more than 3 million motors," said President Director & CEO, PT YIMM Dyonisius Beti, in his official statement, Wednesday, July 10. Furthermore, he said, Yamaha successfully grew large and strong in Indonesia, and became a leading brand in the country. "On this achievement I would like to express my gratitude to consumers, Yamaha lovers, partner media partners, banks, suppliers, major dealers, Yamaha dealers, financing companies, financing companies, financing companies, and all partners related to their togetherness at this historic moment," he added.

At the moment of 50 years of Yamaha Indonesia, various interesting things that include products, services and social programs are also presented to the Indonesian people as a form of appreciation. In terms of products, in 2024, at least Yamaha has launched two superior products in the MAXi Yamaha category which offers new driving experiences through advanced technology and features embedded on motorbikes. Starting from LEXi LX 155 to the phenomenal NMAX TURBO which brings new standards in the country's Premium squeez segment. To face the challenges of the next 50 years, Yamaha Indonesia will also add a new business unit that is in line with Yamaha Long Term Vision (LTV): ART for Human Posibilities. This is as conveyed by Takeshita Naokita, Vice President Director, PT YIMM at the 50th Anniversary Yamaha Indonesia Celebration event. As soon as Dyon san was appointed as CEO and I became Vice President in 2023 ago, We saw a very bright future towards Golden Indonesia 2045 and great potential for mutual success, Yamaha with business partners in Indonesia. We jointly launched a new culture of entrepreneurship within the YIMM and started new business ideas in Indonesia according to Long termvision ART for Human Possibility," he concluded.