Sharp Ready To Enter The Electric Vehicle Market With The Release Of The LDK+ Futuristic Concept Car

Sharp launched his first EV concept named LDK+. (Doc. X/@ishiit_aroka)

JAKARTA The automotive world is increasingly lively with the presence of new players, especially electronics giants in the electric car (EV) market. For example, Huawei and Xiaomi from China who have succeeded in this ambition, there is also Sony who has released the concept of electric cars, and unfortunately the iPhone has canceled its electric car project.

Now it's Sharp's turn, a well-known electronics manufacturer from Japan, to announce his ambition to dive into the EV market.

According to a report by NHK World and Nikkei Asia, September 19, the company's move to enter the electric vehicle market is part of efforts to develop a new business sector.

At the Sharp technology exhibition in Tokyo 17-18 September, Sharp unveiled his first EV concept named LDK+. This concept car attracted attention with its futuristic design, especially on the wide back and resembled a complete living room with a large LCD screen. This concept shows Sharp's vision of creating electric vehicles that are not only efficient, but also comfortable at home because they are filled with entertainment features.

To realize his vision, Sharp collaborates with Hon Hai Precision Industry, the parent company of Foxconn. This collaboration is expected to accelerate the development of Sharp's technology and mass production of electric vehicles in the future.

Sharp plans to combine its expertise in electronics with artificial intelligence (AI) technology to create unique features on its electric vehicles. For example, Sharp will develop a smart and efficient lighting and air conditioning system to increase passenger comfort.

Sharp's move into the EV market is certainly full of challenges. Competition in this sector is getting tighter with the presence of other big players. However, Sharp has an advantage in terms of technology and a strong brand image. In addition, the world's EV market is still growing, so there is still a great opportunity for the company to achieve success.

With the launch of the LDK+ concept, it also marks a new chapter in the company's history and opens hope for the greener and more sustainable future of the auto industry.