JAKARTA - BYD Indonesia shows great optimism for the newly launched M6 model at the GIIAS 2024 exhibition. This model is believed to be well received in the Indonesian market.
This belief was expressed by the Head of Marketing & Communication of PT BYD Motor Indonesia, Luther Panjaitan. According to him, the MPV segment has become the dominant market in Indonesia.
"We have studied the obstacles consumers face with ICE cars, understood their expectations, and found out what attracted them," Luther said while speaking to the media in Bandung, West Java.
To answer consumer needs, the M6 model is equipped with various features that consumers really want. Almost all family needs are met in this vehicle.
"Such as the presence of captain seats, panoramic roofs, and ADAS which consumers really need. We offer complete packages," he added.
Luther also expressed her confidence in the M6 model, while emphasizing the importance of consumer satisfaction.
"How sure are we? Of course we are very sure, because we have fulfilled all the needs in the M6 model," he explained.
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In specifications, BYD M6 is equipped with a battery with a capacity of 71.8 kWh, with a driving range of up to 530 km. M6 also has a maximum torque of 310 Nm, which ensures optimal driving performance.
The VtoL Mobile Power Station feature is here to meet electricity needs as a means of family entertainment, inspired by RV users. In addition, the M6 is also equipped with ultra safe batteries that are resistant to extreme conditions of up to 300 degrees Celsius and overcharging 260 percent without the risk of fire or explosion.
As an electric vehicle that enters the MPEV (Multi-Purpose Electric Vehicle) segment, M6 comes in three variants: M6 Standard at a price of IDR 379 million, M6 Super Captain IDR 419 million, and M6 Superior IDR 429 million. Available in four interesting colors: Crystal White, Ink Stone Blue, Cosmos Black, and Harbor Gray.
With all the advantages offered, BYD M6 is ready to compete and become the main choice of the Indonesian family.
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