Give User Personalization, Mazda Collaborates With AutoExe To Modify Cars Without Fear Of Lost Guarantee

Mazda X AutoExe At GIIAS 2024/PHOTO: Afrizal-VOI

JAKARTA - PT Eurokars Motor Indonesia (EMI) as the agent of Mazda brand holder (APM) in the country, cooperates with AutoExe as a tuning house from Japan to present a more optimal level of personalization for Mazda users in Indonesia.

Mazda Indonesia Chief Operating Officer Ricky Thio revealed that this collaboration with AutoExe is an option for vehicle modification without the need to fear a car guarantee from being scorched.

"AutoExe has a strong reputation for producing high performance parts and being able to improve driving experience, and warranties will not be scorched either," he said, during a talk session with the media at Mazda booth at GIIAS 2024, Friday, July 19.

Ricky Thio said that gradually AutoExe can be found in Mazda's official dealer network, making it easier for consumers to customize Mazda vehicles.

"Mazda is a vehicle that is not at least for young people, but likes to drive and feels the car is good but still wants to add accessories," he continued.

Meanwhile, PT EMI Customer Service Director Igor Panjaitan said AutoExe itself is the tuning that prepares Mazda's official components with a focus on styling, performance and suspension.

"Because Mazda is not used for racing, so the sound is better and the pull is more felt," said Igor.

AutoExe Inc Executive Managing Director Yuichiro Ohtomi revealed that the AutoExe product is designed to provide A New Driving Sensation where it can only be felt when used.

"Although there is an increase in performance, our focus is on the driver's feeling so that it creates a pleasant experience," said Yuichiro Ohtomi.