Entering The US Market, Toyota Announces Banderol Land Cruiser Equivalent To Rp800 Million

Toyota Land Cruiser terbaru. (Doc.Toyota Global)

JAKARTA - Released in early August 2023, the latest Toyota Land Cruiser comes with an all-new design. Carrying the original theme of this series, namely rigid, tough, and strong, this model is presented in three types, namely 1958, Land Cruiser, and First Edition.

"This vehicle maintains its legendary capabilities, and now offers a much lower starting price, a lot of comfort, and even better maneuverability on footpaths. We are excited to see the world experience the next edition of the Land Cruiser," said Mike Tripp, Vice President of Toyota Marketing, on the brand's official website, Wednesday, February 21.

Recently, the Japanese company announced the price of the iconic SUV with a tag starting from 55,950 US dollars or equivalent to Rp875.8 million for the United States (US) market.

The new Land Cruiser front looks more resilient with a rectangular grille housing the "Toyota" emblem in the center. The back is beautified with box back lights reminiscent of previous models. Not only that, the overfender on the side of the car protects against friction and impact when crossing the heavy terrain.

Not only focusing on exterior appearances, but also providing an unrivaled adventure experience within the Land Cruiser 2024. The 8-inch touchscreen is located in the center of the dashboard, with a 12.3-inch screen option controlled by the Multimedia Toyota Audio infotainment system.

The model is also equipped with the Toyota Safety Sense 3.0 feature which includes various technologies such as Pre-Collition System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Road Sign Assist, Automatic High Beams, and Providing Assist.

This model is one of the electrification products presented by Toyota with a 2.4 liter turbocharged 4-cylinder engine combined with a hybrid powertrain and 1.87 kwh NiMH battery, generating up to 326 dk of power and 630 Nm of torque.

It is hoped that this model will be available in the US market this spring. This latest generation of Land Cruisers is also presented in the form of the company's commitment to planning the Beyond Zero, which is to present a low-emission model consisting of Hybrid Electric Vehicle (HEV), Battery Electric Vehicle (BEV), and the Fuel-Cell Electric Vehicle (FCEV).