Confidence, BYD Optimistic That The Electric Vehicle Industry In RI Grows Rapidly

Rows of BYD electric cars on Arista's dealer network (Photo: Afrizal/VOI)

JAKARTA - BYD Motor Indonesia has launched three electric cars in the country, and the manufacturer looks at the future of the electric vehicle industry in Indonesia to be bright, aka rapidly growing.

This was expressed directly by the President Director of PT BYD Motor Indonesia, Eagle Zhao. He said that after 20 days of launching electric cars, the response from the community was very good, proof of the high level of ordering.

"We believe that EVs will represent the future of Indonesia's transportation and the transition to the future will be more environmentally friendly in accordance with BYD's commitment," he said, at the inauguration of a network of dealers in the Tangerang area, Thursday, February 8.

He further said that BYD is committed to improving brand awareness and brand exposure nationally. This has been done since 2021 and is not new.

"We are starting a progressive marketing campaign strategy designed to achieve more consumers and the positioning of BYD products in Indonesia," he added.

Indeed, talking about BYD in Indonesia is nothing new, where this company has entered through public transportation, such as electric taxis besides that there are also electric buses.

Later BYD will announce the prices of its three electric cars, namely Dolphin, Atto 3 and Seal, which were launched some time ago. This step also reinforces BYD's commitment to enliven the market share of environmentally friendly vehicles in Indonesia.