Strengthening Its Existence, Subaru Sales In Indonesia Increase By 300 Percent

Subaru WRX (photo:: dock. Subaru Corporation)

JAKARTA - Since returning to the Indonesian market, Subaru has been well received by various parties in presenting superior vehicles. This is what makes the Japanese manufacturer further strengthen its position in competing with other brands in the country.

By showing off products such as Outback, Crosstrek, WRX, Forester, BRZ, and other models, the manufacturer received a positive response which was followed by good sales results.

Arie Christopher, as Chief Operating Officer of Subaru Indonesia, said the results obtained by his party had increased by 300 percent compared to last year and buyers were dominated by young people.

"The factor is because Subaru really has loyal customers, she really has fans," said Arie, quoted from ANTARA, Wednesday, October 18.

Arie added that 70 percent of the total Subaru consumers in Indonesia are new buyers and 30 percent are loyal customers who have long entrusted the brand.

"This means that we have started to be accepted, 70 percent of the new buyers, 30 percent of which are loyal customers who they make repeated purchases," said Arie.

He revealed that the age of buyers of the Subaru car varies, but the majority of consumers are from young people with an average age of 30 years and under.

"If Subaru Crosstrek is more of a younger person, it's around 30, the consumers of Subaru BRZ and WRX are also in their 20s," explained Arie.

Although it has not disclosed the details of its sales data in 2023, Subaru Indonesia targets sales to penetrate 535 units by the end of this year. As a comparison, Subaru's sales were recorded at 214 units in 2022.