Starbucks Coffee Shop Not Selling To Bankrupt In Israel

The T-shirt, which is Starbucks' souvenir in Tel Aviv, Israel only lasted two years from 2001 to 2003 when the coffee shop was permanently closed. (TLV1)

JAKARTA - Starbucks is often considered one of the pioneers of modern coffee shops. Instead of only selling quality coffee and tea, Starbucks is the pioneer of the second home-like coffee shop. Customers can relax and socialize across Starbucks franchise networks.

The concept brings Starbucks to development around the world. Imitated too. In fact, not all countries accept Starbucks' presence. Israel, for example. Starbucks' presence did not get a happy welcome. The shop was quiet until it went bankrupt.

Love for something often bears sweet fruit. The narrative was proven by three people: Jerry Baldwin's best friend, Gordon Bowker, and Zev Siegl. The three both like tea and coffee. Love for tea and coffee then led them to become business people.

The dream of setting up a coffee shop was made. Ulam's beloved pinnacle arrives. They opened their first coffee shop in Seattle, Washington, United States (US) in 1971. The coffee shop is called Starbucks. A name taken from the book by the famous writer, Herman Melville, Moby Dick (1851).

They also made pictures of black chestless dugongs (now: green dominated) as Starbucks identity and logo. Seattle residents easily recognized the logo. The result was brilliant. Starbucks' presence received a lively welcome.

Every day the shop was visited by many people to buy quality coffee beans from various parts of the world. Even though the coffee shop is far from perfect. The shop only sells coffee beans and coffee management equipment. It's no place to take off and relax while brewing coffee.

The prestige of Starbucks coffee shops is growing. They are opening new branches. In fact, the three businessmen received many new employees for their stores. Howardighman, who in fact is a salesman, one of them. How come it was accepted as Starbucks' head of marketing in 1982. The presence of caught a lot of changes. However, not all ID cards are applied by Starbucks owners.

How come those who have just visited Italy have learned the local coffee culture. He sees Starbucks should develop not only selling coffee beans and tea. Starbucks should be transformed into a modern coffee shop.

A place customers can enjoy brewing coffee while working to relaxing. The idea was rejected by Starbucks founders. How come he left Starbucks in 1985 and built his own coffee shop Il Giornale.

However, his love for Starbucks never fades. You actually have the ambition to buy Starbucks and turn it into a modern coffee shop. All of this is possible becauseraj has a large network and fellow investors. That dream eventually becomes real.

The following yearef opened his own coffee shop, named Il Giornale, which was named after one of the Milan, Italy newspapers. Two years after that, he found enough investors to fulfill his dream of buying Starbucks. He then filled the position as CEO. Then carried out the Milanification mission (referring to the Chinese city of coffee culture) seriously. First in Seattle, then the United States, then the world, "explained Colin Marshall in his article on The Guardian's website entitled The First Starbucks Coffee Shop, Seattle (2015).

Your presence as the brain of a modern coffee shop marks Starbucks' glory. The coffee shop has become increasingly popular with coffee lovers around the world. The passion for success has made You begin to perpetuate Starbucks' expansion throughout the world in the 1990s.

The results are brilliant. Starbucks is able to compete with local coffee shops. Moreover, Starbucks is able to adjust to local tastes. The narrative made Starbucks' expansion continue to reach tens of thousands of coffee shops in the 2000s era.

Your achievements bring a narrative that no country has been able to reject Starbucks' presence. In fact, that assumption is a big mistake. Starbucks actually failed completely in Israel. A country that incidentally is of ethnic nature with fire.

At first, the presence of the first Stackbucks in Israel was predicted to be invaded by buyers in 2001. This high optimism was followed by Starbucks' plan to open up to dozens of coffee shops in Israel. Facts actually say otherwise. Starbucks was unable to win the hearts of the Israeli people.

Every day his shop was six shops' quiet like a grave. There was no commotion from inside the shop. This condition made coffee sales not sell well and lost money. How come it is considered wrong to read the business map in Israel. Starbucks is actually considered low, to the point that it cannot compete with local coffee shops.

The Israeli people also consider the coffee that Starbucks sells to be of low quality and unpleasant quality. The narrative left Starbucks' existence in Israel on the brink. Starbucks also suffered a failure due to bankruptcy. All of its coffee shops went out of business in 2003. However, even now it has no intention of winning the Israeli market back.

In this case, Starbucks failed to properly read the Israeli market, particularly in terms of characteristics of local customers. Starbucks failed to recognize the consumption behavior of Israeli customers. In addition, senior managers lack experience in managing coffee shop chains.

Many customers don't like Starbucks' product taste and think of it as low quality, compared to the local Israeli brand. Another important factor, which makes Starbucks bad at doing business, is that local competitors are ready when Starbucks enters the market and local coffee shops manage to improve their business' presence by offering new products and opening new locations, "said Mario Glowik in the book Global Strategy in Service Industries (2017).